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These projects are champions in Louisville's commercial real estate market (SLIDESHOW)


A t last count, more than 120 development projects — including hotels, office buildings, apartment complexes and industrial warehouses — were underway in Louisville and Southern Indiana. It’s proof of the region’s booming commercial real estate market.


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Exact matches only Search in title Search in content Search in comments Search in excerpt Filter by Custom Post Type { "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 0, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 0, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "200px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 10 } } Home News Buying/Selling Consumer Luxury National Spotlights Best Practices Agent Broker Coaching Lead Gen Teams Marketing Agent Best Practices Branding Broker Niche Technology Agent Apps/Gadgets Best Practices Broker Innovation Social Media Business Insights Content Generation Marketing Trends Advice Buying/Selling For Your Clients Home Improvement How-To Lifestyle Events RISMedia CEO Exchange RISMedia’s Power Broker Forum at the NAR REALTORS® Legislative Meetings & Trade Expo RISMedia’s 22nd Annual Power Broker Forum, Reception & Dinner Subscribe Realtor® Courses Shop   Select Page Cover Story: A New Generation Rocking Real Estate By Paige Tepping Share This Post Now! There’s a new genre of brokers taking the real estate stage, and they are striking the right chords within the industryThese next generation brokers are infusing innovation and vitality into the real estate market and bringing with them a new way to look at the businessThe term “next generation broker” doesn’t necessarily have to conjure the image of a young, start-up entrepreneurRather, being a next generation broker is a mindset—one of innovation and agilityThe cost of entry into this important club is an appreciation for new business models, social media, exceptional service and the utilization of flexible, simple technology. A brand whose DNA was built on this concept is Better Homes and Gardens® Real EstateLed by Sherry Chris, president and CEO, Better Homes and Gardens Real Estate keeps its eyes fixed on the future of the real estate industry while being firmly grounded in delivering the value proposition, tools, technology and service to attract next generation brokers and speed them on their path to growth and success. We are all familiar with the original class of innovative brokerages that has joined the rapidly-expanding Better Homes and Gardens Real Estate networkSome standout examples include Better Homes and Gardens Real Estate Rand Realty in New York’s Hudson Valley—one of the country’s most successful brokerages—helmed by dynamic CEO and Founder Marsha RandThe Rand Realty organization stays true to its successful roots while continuing to innovate and grow thanks to Rand’s leadership and the vision of her talented sons, Matt Rand, managing partner, and Joseph Rand, managing partner and general counselThey are at the forefront of thought leadership and social media in their market through strategies such as their Hudson Heartbeat blog (hudsonheartbeat.com)Their website, randrealty.com, features community data, investing resources, lifestyle resources and consumer tools that take the site beyond a brochure for their company and make it a true one-stop information and service source for today’s informed consumer Content Square 1. There is also Jeff Gaffney, chairman and CEO of Better Homes and Gardens Real Estate III in Charlottesville, VaGaffney considers himself very fortunate to have been mentored by the late founder of the company, his father-in-law, Frank Kessler, and has enhanced that experience by bringing the next generation brokerage mindset to his businessGaffney has taken Kessler’s vision to the next level by being a true innovator in social media and marketing thanks to his successful blog, social media, TV and radio marketing strategies under the umbrella brand “Charlottesville Insights.” Gaffney is front and center in his market as a thought leader, business leader and trusted information source to consumers who expect exceptional service before, during and after their transaction. John Tate and Eric Post, brokers, co-owners and founders of Better Homes and Gardens Real Estate Realty Partners, have embraced the office environment of the futureTheir West Linn, Oregon-based office is the perfect embodiment of a hip, modern, virtual workplaceWith an open layout and communal feel, the office is designed to break down barriers between agents and clientsIt’s not a home base for agents in the classical sense; rather, it is a central meeting place that enables these entrepreneurial brokers to focus on providing creative, personalized service to their clients and exceptional, collaborative support to their agents. The latest class of brokers to join the brand and proudly fly the next generation broker standard include: Joshua Tanner, president and COO of Better Homes and Gardens Real Estate Generations out of Mobile, Ala.; and his partner, Leighton Dees, chairman and CEO of Better Homes and Gardens Real Estate Generations; and Tommy Stephenson, broker/owner of Better Homes and Gardens Real Estate Executive Partners of Augusta, Ga Content Square 2. What drives these leaders? Sherry Chris sat down with the brand’s up-and-comers to get their fresh perspective on the industry, what it means to be a “next generation broker,” and how their generation will continue to rock the real estate industry. Sherry Chris: How does the “next generation broker” mindset impact your business decisions and leadership style? Joshua Tanner: We believe in the idea of the next generation broker so strongly that we named our brokerage Better Homes and Gardens Real Estate GenerationsSocial media is not a side thing for usIt’s at the center of how we promote our company as a business of professionals, but lets the community understand the personalities behind the professionalsThe most important thing we stress about social media is that it does not take the place of face-to-face, personal relationshipsBut we don’t stop thereWe make sure everything from training and talent attraction to marketing tools and transaction management software fits within the next generation mindset of Better Homes and Gardens Real EstateWe are “in the cloud,” which means our company operations are Web-basedWe don’t rely on traditional, maintenance-heavy technologyGrowing up with technology has taken the mystery out of itWe’re lucky because this allows us to focus our strategic thinking on other parts of our business. Leighton Dees: A next generation broker is someone who can keep up with the next generation of homebuyers while understanding and meeting the needs of other generationsThe demographics of buyers and sellers are shifting, but people are peopleMarketing and lead generation are not “one size fits all” effortsWe train our agents to understand their clients and interact with them in the way that fitsThis ranges from using Twitter or Facebook to doing direct mail campaignsWe use social media as a way to have a constant communication flow with consumers, even when they are not in the market to buy or sell a homeSocial media is ingrained in everything we do, and we are constantly looking at new ways to keep our social media campaigns fresh to encourage potential and existing clients to continue coming back Content Square 3. Tommy Stephenson: A next generation broker meets the changes in our industry by using technology and new ways of thinking to their full advantageWe don’t wear suitsWe don’t sit behind big desks in big officesWe’re out thereWe networkWe form relationshipsWe are constantly learning and aren’t afraid to change our business model to rise above the competition our market demandsSocial media and technology help make that possibleHowever, we also believe in the best practices that have made this industry great since it first started—networking, service and attention to detail. SC: How does your business serve the needs of the next generation homebuyer? LD: The next generation homebuyer needs information now; however, sometimes they can get overwhelmed by the amount of information availableAlso, today’s consumers are not just buying a house; they are buying a community and a lifestyleClients need a partner to help guide them through the processThrough the tools and systems that Better Homes and Gardens Real Estate provides, we have the infrastructure in place to help clients get the right information at the right time in the process to make the right decisionOur brand gives us access to data, marketing tools and technology that help us meet the needs of our clientsOur goal is to make sure they are comfortable and knowledgeable throughout the entire process. TS: We make our resources available through multiple portals, utilizing the technologies we adopt from Better Homes and Gardens Real Estate and our local market researchOur listings are at a homebuyer’s fingertips, and we utilize video content, live chat and QR codes for easy availability of informationBetter Homes and Gardens Real Estate provides social media training to our agents to keep them aware of effective outlets and best practicesWe—and our brand—are all about providing quality service to take the complexity out of the process. SC: Why Better Homes and Gardens Real Estate? LD: Better Homes and Gardens Real Estate is always thinking about what will make its brokers and agents successful in today’s marketBrand is a big part of thatBefore launching our brokerage, I did research to get a feel for the Better Homes and Gardens brand and what it means to peopleThe answers included “comfort,” “home,” “strength,” “tradition” and “family.” That’s what makes this brand different—we connect with the consumer beyond the transactionPeople trust this brand, and have for decadesBringing this into real estate gives us the chance to form an emotional connection with our clients that is uniqueWe were also impressed by the brand’s core values: passion, authenticity, innovation, growth and excellenceWe modeled our company after these same values and it has served us very well. JT: We take talent attraction seriously, and so does Better Homes and Gardens Real EstateWe are building our team with agents who have the same philosophies about service and innovation that we do, using tools that the brand has made available to usRight from the beginning of my affiliation with Better Homes and Gardens Real Estate, I saw how the brand values innovative tools and technologiesEvery agent at our brokerage will drop what they are doing to help one of their co-workers or their clients, and that’s something specialNext generation brokers and agents realize that the profiles of homebuyers and sellers are changing and that service is king. TS: Social media is here to stayFrom video blogging to virtual chatting, we are able to create a personal experience prior to being introduced to clientsRight from the beginning of my affiliation with Better Homes and Gardens Real Estate, I saw how the brand values innovative tools and technologiesBeing affiliated with the brand gives us unprecedented client attraction tools, such as PinPoint, which allow agents to target market direct mail pieces via demographic information from Meredith Corporation’s database with a goal of reaching buyers more inclined to purchase a homeThe customized subscription program to Better Homes and Gardens and Traditional Home magazines is also a fantastic resource for prospecting or to use as closing gifts to keep the agent and brokerage top of mind. SC: You’ve been successful, but you joined a brand to be more soWhat are some of the reasons? TS: One of the core reasons I joined Better Homes and Gardens Real Estate was because of the growth potentialJoining this brand gave me the chance to be on the ground floor, with unlimited growth potential in my marketThe merger and acquisition value proposition and support from Better Homes and Gardens Real Estate is second to noneI truly feel that the brand is invested in my success. JT: I agreeOne other thing that is as important to the brand as it is to my company are the lead generation opportunities, including relocationThis not only helps us attract new, productive agents, but strengthens our revenue opportunity and agent productivity within our existing teamsYou can’t beat that combination. SC: What is your vision for the future of real estate? LD: I see the agent’s role continuing to evolveClients have access to more information than ever beforeTheir needs are different, they have more wants, and the market is still challengingAgents need to work harder to bring value to the relationshipThat can mean being an expert about the community, understanding the data and how that impacts their clients’ decisions, or even being a person to help them prioritize, prepare for each step in the transaction, and take the emotion out of the processAgents who don’t step up and provide that value will not be successfulWe reinforce the importance of service every day, in everything we do. TS: The future of real estate is in technology and new business modelsHeavy reliance on “sticks and bricks” is making way for working environments that are virtual, mobile and flexibleThis helps brokerages grow more efficiently, gives agents a more entrepreneurial working experience, and enables brokers to invest in other strategies to grow their business and better meet the needs of customersIn the end, the competitive nature of our business will weed out those who aren’t ready to embrace change and who don’t keep service at the center of their business. For more information, please visit www.bhgrealestate.com. Facebook Comments Software and Business Tools Deductions Tip Software products such as QuickBooks Self-Employed not only help you automatically track your expenses and mileage, but may be deducted, as well. Deduct more with QuickBooks Self-Employed Prime Square Trending A Blockchain Future? Cryptocurrencies Gaining Traction in Real Estate IndustryWomen of Color: A Powerful Demographic for the FutureChord of Confidence: Making Real Estate Agents Look Like Rock StarsRealtor.com: Luxury Softens as Supply Tops DemandAugmented Intelligence: The Real ‘AI’How to Handle Client ObjectionsWould You Play Pretend Neighbors With These TV Characters? 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