Real Estate News
--> South Dakota News
GOP Lawmaker In South Dakota Says 'We Can All Support' Running Over Protesters
A Republican lawmaker in South Dakota is coming under fire for posting a violent cartoon ... The tasteless post, which was later deleted, cost DiSanto her job as a real estate agent. “Due to recent events, Lynne Disanto is no longer associated with ...
7 Secrets of Celebrity Real Estate
By Melissa Allison on 22 Aug 2016
Celebrity Real Estate
Tips & Advice
Quiz: What Style Is Your Dream Bedroom?
By Renee Meininger on 25 Jan 2018
The best way to create a cozy bedroom that you’ll love snuggling up to? Find a look that reflects your personality
Read Full Story
Zillow ToolsFind homes for sale
Search for rentals
Check the latest mortgage rates
Get home design inspiration
Connect with a local agent
All topicsCelebrity Real Estate
Tips & Advice
Stars' house-hunting expeditions look quite a bit different from everyone else's
Never mind what the celebrity magazines say: When it comes to home listings, the stars are not just like us.
Agents who represent celebs on either side of a real estate transaction must tread carefully.
“The last thing you want is your neighbor taking a selfie with your Academy Award,” said Kofi Nartey, who recently launched Compass’ global sports and entertainment division.
1No cell phones allowed
Nartey and other agents frequently prohibit cell phones inside properties listed by starsAllowing them is not worth the trouble, and people who are truly interested in buying the home — sometimes celebrities themselves — tend to understand.
2Discretion is key
Because paparazzi and gossip mongers are constantly lurking, it’s important to be discrete about all sorts of things — including what exactly a celebrity client is looking for in a homeTake the star Nartey represented who was deciding whether to buy homes “based on how many people could fit in the shower.”
That was a tricky expedition“Sometimes you can tell from photos; sometimes you preview it,” Nartey explains“Sometimes you call the listing agent and say, ‘This is going to sound odd, but how many people can fit in the shower?'”
3Tell a story
Celebrities who agree to publicity for their multi-million dollar listings often have more control over the message, and an agent can have a lot of fun with those stories both in the media and in presenting homes to potential buyers.
When Nartey was marketing the Michael Jordan estate outside Chicago, which is listed for $14.855 million, “we were able to talk about the breakfast club, which was a group of his teammates who got together for breakfast and to train at his house.”
Even former homes of everyone from Cher to Groucho Marx can gain publicity points for the lingering stardust.
4. Some stars are shy
Fame brings more eyeballs to a property, and sometimes more moneyBut it can cut both ways: Stars who value privacy must take extraordinary steps to hide their ties to a home.
That can start when the home is bought, by using a trust name and address that’s not traceable to the real ownerStill, photographers and fans have a way of ferreting out celebrities’ homes — one reason that, by the time they sell, they’re ready to leverage their celebrity.
Even then, the going can be rough.
One star had people trying to climb over his fence as soon as news of his listing hit, said Sally Forster Jones of the John Aaroe GroupShe has brokered her share of celebrity real estate transactions, including for Mariel Hemingway, Candy Spelling and baseball player Coco Crisp.
5Other celebs are just weird
It helps when celebrity sellers move to another home so prospective buyers can drop by without invading their privacyBut some insist on staying.
Christophe Choo of Coldwell Banker Previews International in Beverly Hills had one client who hung out in her bedroom during showings and hid behind a screen while potential buyers were in the room.
“I can’t tell you how private some of these clients are,” he said.
6Watch out for looky loos
People used to dropping by open houses just to snoop can forget about that with celebrity homes — or almost any luxury listing.
Agents are good at sussing out whether you have the dough to buy a place, and whether you’re genuinely interestedThere’s the Internet, the polite-but-probing telephone interview, and the network of other agentsSome agents require people to come with their own real estate agents.
“We vet who the buyer is, so they’re not going to see a home just because of the star appeal,” said Forster Jones.
On occasions when an open house is permitted for a select group of brokers, there will often be security guards in bedrooms and even in large closets, Choo said“There can be maybe 10 people manning a private open house.”
7Keep the entourage happy
Control is a big deal for many high-end clients, whether they’re used to the limelight or the board room.
“A well-paid billionaire or businessman likes to be in control of situations,” Choo said. Even celebrities who are not control freaks can have PR managers, lawyers and others who are, he said, adding that he can’t mention the names of famous clients whose homes he’s sold.
Take a tour of the star factory that is Hollywoodland.
Don’t miss out on the next Zillow video! Subscribe today to see the latest.
10 High-Wattage Celebrity Home Handoffs
Quiz: Can You Match the Celebrities to Their Homes?
Top Celebrity Home Buyers & Sellers of the Past Decade
About the author
Melissa Allison is lead writer for Zillow Porchlight
new follow-up comments
new replies to my comments
GuestkimhalversonShare On TwitterShare On GoogleFantastic article, and loved the fun video!
Vote Up0Vote Down 1 year agoGuestNita RoyShare On TwitterShare On GoogleGreat informative postMany new things I come to know by this postThanks!!
Vote Up0Vote Down 1 year ago
Find homes on Zillow
Most Shared StoriesRoommate Relations: Making Smart Use of Shared SpacesFacebook91GooglePlus0LinkedIn0 Most Recent Stories
Roommate Relations: Making Smart Use of Shared Spaces
9 Apr 2018
Tiny Home With 100-Mile Desert Views - House of the Week
6 Apr 2018
9 Waterfront Homes Under $300,000
6 Apr 2018
Keeping Pets Safe Around Plants
29 Mar 2018
Can Houseplants Really Clean the Air?
29 Mar 2018
TagsBest of 2016real estate agents
Thank you for signing up
Celebrity Real Estate
Tips & Advice
Trending South Dakota News:
See the 11 men with Orange County ties who made the billionaire's list
Mad Minute stories from Thursday, April 27th
Rapid City , South Dakota Real Estate Lawyers
S.D. Guard airmen personal data leaked to company
LTC Enters $23 Million Joint Venture with New Partners
How a Corporation Legally Bought an Election
South Dakota Legislator Not Reprimanded for “All Lives Splatter” Post
For sale: One South Dakota ghost town
Financing Offered For Beginning Farmers
D.C.’s 5th and 6th Walmarts Will At Least Get Urban Design Right
WEIRD NEWS: South Dakota Town for Sale
Duke Realty Corporation (DRE) technical charts are presenting a bleak picture
Legislative Report: Lawmakers Wade Into Non-Meandered Waters
Donald Trump and Bernie Sanders want to debate
Future Unknown For Ghost Town Bought By Church
Sioux upset over sale of Black Hills sacred site - Mon, 20 Aug 2012 PST
After 30 years, `it was time for a change.'
Lawmakers encourage sentinel programs after Florida shooting
Lawrence school board to appoint new member Monday; a look at the 18 candidates vying for the seat
Tight commodity markets push rental rates down