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NAREB Las Vegas Hosted First 3-Part Luxury Real Estate Series


The Nevada Association of Real Estate Brokers (NAREB) hosted the first three-part luxury series where hundreds of real estate professionals attended to gain insight on breaking into the luxury real estate market. Las Vegas, NV, October 25, 2017 --(PR.com ...


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Business #DreamHome Business #DreamHome Feb 28, 2018 @ 06:00 AM Nook Real Estate Markets Every Home As A Luxury Property, No Matter The Price performance.mark = performance.mark || function(s) {}; performance.mark('content_title_end'); Share to email Share to facebook Share to twitter Share to linkedin Share to google Ellen Paris , Contributor I write real estate news you can use Opinions expressed by Forbes Contributors are their own. Nook Real Estate Newport Beach home sold through Nook Real Estate Nook Real Estate, started a year ago by chief marketing officer Derek May along with real estate broker John Parenti and a small group of investors, is out to change the way residential real estate is bought and sold With an extensive résumé in luxury real estate marketing, May created a new approach to buying and selling real estate with a carefully crafted and curated digital platform boutique agency model“We bring the luxury real estate sales experience to every property we have, along with the highest quality marketing and service from our agents,” May saidAll Nook searches are launched through its website based on 19 architectural styles, from Craftsman to Cape Cod Currently Nook’s “neighborhoods” include San Diego, Long Beach, Orange County, Los Angeles, Palm Springs and the San Francisco Bay AreaNook’s expansion plans are non-traditional for an industry known for carpeting as many areas as possible with financially draining brick and mortar officesExpansion plans call for a small number of seasoned Nook agents in each major metro area nationwideNook, headquartered in Newport Beach, California, breaks another industry churn-and-burn standard by hiring only experienced agents with a demonstrated annual income of $100,000 Nook Real Estate Derek May, Nook's Co-Founder/Chief Marketing Officer Nook’s “Sell With Style™” core fundamental is working in today’s rapidly changing marketplaceAndrea and Kevin Meehan of Newport Beach, California recently listed their ranch-style home with Nook for $1,949,000. In only eight days the couple received multiple offers and opened escrow with a full-price offer“We did a good amount of research to educate ourselves before deciding to sell our house, we knew we wanted someone who paid a lot of attention to detailTodd Bousman at Nook was a perfect choice for us because of his agency’s boutique size and curated marketing approach,” Andrea explains“From incredible photography to targeted direct mail, email and social media campaigns, we hit the market with an extremely strong impactThe 3D virtual tour online and added digital elements offered were amazing and displayed our home beautifully.” Nook Real Estate Mark Hughes, Nook's President Nook’s target market is Millennials, Gen Xers and Y’s who are comfortable using digital research as a major contributor to purchasing decisions“We are trying to simplify a noisy industry for agents, buyers and sellers,” said Nook’s President Mark Hughes who brings over two decades of industry senior management experience and just under half a billion in career sales Nook operates as a “click and mortar” operation with small offices“We aren’t spending money on large office spaces with empty bullpensWe put that money towards providing a total scope of marketing services to our agents, so they can focus exclusively on working with clients,” notes HughesNook creates, manages and pays for all marketing activities for its agents including photography, MLS listings, social media, copywriting, brochures, direct mailings and 3D virtual video toursIn addition, Nook provides agents with targeted buyer leads that thanks to Nook’s digital platform are further upstream in the selling process Hughes’ specialty is real estate and agent branding with two books penned on the topic“At Nook we celebrate style over spaceTraditionally the home search begins with math, searching size and square footageOur model is based on the emotion of styleSearches start with selecting the style of home you want, finding options that fit emotionally, and then eliminating by criteria like beds, baths and sizeIt’s a much more immersive search experienceIt’s a trademarked algorithm called “Search with Style®” Hughes explains Nook agents are style specialistsFor example, Todd Bousman, Nook Real Estate specializes in Mid-Century Modern homesBousman brings more than fifteen years of experience in the Orange County market to NookIn his 14 months with Nook, Bousman hasn’t looked back“Nook speaks to me as a fan of architecture and design and it totally aligns with my own brand.” Nook agent Katie Hughes (no relation to Mark Hughes) is a younger agent who loves the technology and marketing support Nook offers“Everything is so streamlined for me that not having to worry about hiring a photographer or finding the time to write a brochure is perfect for meI can use that time to connect with clients.” Nook looks to be the right resource at the right time for buyers, sellers and agents. Look for a Nook coming to your neighborhood soon."> Nook Real Estate Newport Beach home sold through Nook Real Estate Nook Real Estate, started a year ago by chief marketing officer Derek May along with real estate broker John Parenti and a small group of investors, is out to change the way residential real estate is bought and sold With an extensive résumé in luxury real estate marketing, May created a new approach to buying and selling real estate with a carefully crafted and curated digital platform boutique agency model“We bring the luxury real estate sales experience to every property we have, along with the highest quality marketing and service from our agents,” May saidAll Nook searches are launched through its website based on 19 architectural styles, from Craftsman to Cape Cod Currently Nook’s “neighborhoods” include San Diego, Long Beach, Orange County, Los Angeles, Palm Springs and the San Francisco Bay AreaNook’s expansion plans are non-traditional for an industry known for carpeting as many areas as possible with financially draining brick and mortar officesExpansion plans call for a small number of seasoned Nook agents in each major metro area nationwideNook, headquartered in Newport Beach, California, breaks another industry churn-and-burn standard by hiring only experienced agents with a demonstrated annual income of $100,000 Nook Real Estate Derek May, Nook's Co-Founder/Chief Marketing Officer Nook’s “Sell With Style™” core fundamental is working in today’s rapidly changing marketplaceAndrea and Kevin Meehan of Newport Beach, California recently listed their ranch-style home with Nook for $1,949,000. In only eight days the couple received multiple offers and opened escrow with a full-price offer“We did a good amount of research to educate ourselves before deciding to sell our house, we knew we wanted someone who paid a lot of attention to detailTodd Bousman at Nook was a perfect choice for us because of his agency’s boutique size and curated marketing approach,” Andrea explains“From incredible photography to targeted direct mail, email and social media campaigns, we hit the market with an extremely strong impactThe 3D virtual tour online and added digital elements offered were amazing and displayed our home beautifully.” Nook Real Estate Mark Hughes, Nook's President Nook’s target market is Millennials, Gen Xers and Y’s who are comfortable using digital research as a major contributor to purchasing decisions“We are trying to simplify a noisy industry for agents, buyers and sellers,” said Nook’s President Mark Hughes who brings over two decades of industry senior management experience and just under half a billion in career sales Nook operates as a “click and mortar” operation with small offices“We aren’t spending money on large office spaces with empty bullpensWe put that money towards providing a total scope of marketing services to our agents, so they can focus exclusively on working with clients,” notes HughesNook creates, manages and pays for all marketing activities for its agents including photography, MLS listings, social media, copywriting, brochures, direct mailings and 3D virtual video toursIn addition, Nook provides agents with targeted buyer leads that thanks to Nook’s digital platform are further upstream in the selling process Hughes’ specialty is real estate and agent branding with two books penned on the topic“At Nook we celebrate style over spaceTraditionally the home search begins with math, searching size and square footageOur model is based on the emotion of styleSearches start with selecting the style of home you want, finding options that fit emotionally, and then eliminating by criteria like beds, baths and sizeIt’s a much more immersive search experienceIt’s a trademarked algorithm called “Search with Style®” Hughes explains Nook agents are style specialistsFor example, Todd Bousman, Nook Real Estate specializes in Mid-Century Modern homesBousman brings more than fifteen years of experience in the Orange County market to NookIn his 14 months with Nook, Bousman hasn’t looked back“Nook speaks to me as a fan of architecture and design and it totally aligns with my own brand.” Nook agent Katie Hughes (no relation to Mark Hughes) is a younger agent who loves the technology and marketing support Nook offers“Everything is so streamlined for me that not having to worry about hiring a photographer or finding the time to write a brochure is perfect for meI can use that time to connect with clients.” Nook looks to be the right resource at the right time for buyers, sellers and agents. Look for a Nook coming to your neighborhood soon. 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