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CU Realty Services adds two new credit union partners in Pennsylvania


The solution many credit unions are turning to is HomeAdvantage®, the turnkey real estate program from CU Realty Services ... HomeAdvantage is now being utilized by seven Pennsylvania-based credit union partners to serve more than 600,000 members.


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SCOTTSDALE, AZ (December 8, 2017) — Credit unions in the Northeast often struggle to be competitive when it comes to marketing and closing mortgagesLow home inventories, high purchase prices and fierce competition for their members is reflected in low mortgage pull-through rates. The solution many credit unions are turning to is HomeAdvantage®, the turnkey real estate program from CU Realty Services, the largest real estate CUSO in the U.SCredit unions often report 70 percent or higher pull-through rates when their members use the HomeAdvantage program. Two of the newest credit unions to implement the program are: Citadel Federal Credit Union—190,000 members, more than $3 billion in assets Merck Sharp & Dohme Federal Credit Union (MSDFCU)—28,500 members, more than $560 million in assets With the addition of Citadel and MSDFCU, HomeAdvantage is now being utilized by seven Pennsylvania-based credit union partners to serve more than 600,000 membersThroughout the Northeast, 26 credit unions are using HomeAdvantage to better serve more than 1.7 million members. HomeAdvantage provides members with a comprehensive real estate center that offers online access to the tools and support they need to buy and sell their homesThis includes property listings, recent sales data, neighborhood demographics and a network of reputable real estate agentsThis network of agents is key to improving pull-through because they keep the credit union front-of-mind for financingAdditionally, members that use an agent in the HomeAdvantage program to buy or sell their home qualify for HomeAdvantage Cash Rewards, a cash-back benefit equal to 20 percent of their agent’s commisionIn 2016, HomeAdvantage gave back almost $5.5 million in Cash Rewards to members, averaging $1,500 in savings per transaction. About CU Realty Services CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage businessLaunched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their membersCU Realty’s range of web-based tools helps home buyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a rebateBy offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. CU Realty Services partners with hundreds of credit unions and mortgage CUSO’s in 24 statesTo learn how credit unions are becoming members First Point of Contact™, visit www.curealty.com. Contacts Tracy Clement tclement@robintracy.com Julia Reynolds reynolds@robintracy.com What's Trending December 8, 2017 – by John Pettit, CUInsight.com 5 phrases leaders should use often jQuery(document).ready(function($){ var a = {"id":152044,"title":"Allied Solution Site-wide Pop-up (1) 12-17","url":"https:\/\/www.cuinsight.com\/ad\/allied-solution-site-wide-pop-1-12-17","partner":"Allied Solutions","enc_title":"Allied Solution Site-wide Pop-up (1) 12-17","image":"https:\/\/www.cuinsight.com\/wp-content\/uploads\/2017\/11\/FINAL-ol-0716-113-Allied-GPE-Rectangle-300x288-072016.jpg","mobile_image":"https:\/\/www.cuinsight.com\/wp-content\/uploads\/2017\/11\/FINAL-ol-0716-113-Allied-GPE-Rectangle-300x288-072016.jpg","ad_url":"http%3A%2F%2Fwww.alliedsolutions.net%2F","link_url":"https:\/\/www.cuinsight.com\/ad\/index.php"};insight.ads.push({"id":152044,"title":"Allied Solution Site-wide Pop-up (1) 12-17","url":"https:\/\/www.cuinsight.com\/ad\/allied-solution-site-wide-pop-1-12-17","partner":"Allied Solutions","enc_title":"Allied Solution Site-wide Pop-up (1) 12-17","image":"https:\/\/www.cuinsight.com\/wp-content\/uploads\/2017\/11\/FINAL-ol-0716-113-Allied-GPE-Rectangle-300x288-072016.jpg","mobile_image":"https:\/\/www.cuinsight.com\/wp-content\/uploads\/2017\/11\/FINAL-ol-0716-113-Allied-GPE-Rectangle-300x288-072016.jpg","ad_url":"http%3A%2F%2Fwww.alliedsolutions.net%2F","link_url":"https:\/\/www.cuinsight.com\/ad\/index.php"}); 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