Find Real Estate Agents and Homes for Sale


Real Estate News --> Kansas News

Housing Study: Kansas City Millennials Want Covered Parking, Not Tanning Beds


Developers who are trying to attract millennials with tanning beds and bocce ball courts might want to rethink that approach, according to a new study by a Kansas City real estate marketing firm. “Bocce ball courts to tanning beds to dog wash stations


Archived Story

Developers who are trying to attract millennials with tanning beds and bocce ball courts might want to rethink that approach, according to a new study by a Kansas City real estate marketing firm “Bocce ball courts to tanning beds to dog wash stations ..the list of amenities is ridiculously long," says Brett Posten with Highline Partners“Our question was, are they really using the tanning beds?” Posten and partner Kathryn Jones commissioned the survey after working a client who made a lot of assumptions about what millennials wanted“We had a sneaking suspicion that a lot of what gets written about millennials gets written on the coasts, in New York, San Francisco, L.A., Boston,” Posten says“And those are really urban citiesThere are a lot of unique characteristics of those cities that don’t match Kansas City.” Posten says conventional wisdom says millennials want to live in lofts downtown, but most of the millennials that Highline talked to said they eventually planned to move to the suburbs, just like their parents didWhile they enjoyed touring pristine fitness centers with steaming saunas and heated pools, Posten says, millennials put a higher value on open floor plans, in-unit washers and dryers and secure, covered parkingThat's because Kansas City millennials aren’t actually ditching their carsThough many said they’d like public transportation to be more reliable, less than 5 percent are car-freePosten says he was surprised by how many millennials expressed an interest in moving to the Northland, while Jones says she was surprised by how many millennials plan to retire elsewhere“We saw a lot of millennials wanting to move away and to live outside of Kansas City,” she saysHighline currently is working on Oxford on the Blue, the live-work research village being developed on 325 acres near the Cerner campusPosten wants to use the study to better market the south Kansas City concept and other such projects to millennials“The story we’ve been told about millennials always living and wanting to be downtown isn’t necessarily true for Kansas City millennials,” Posten saysElle Moxley covers education for KCURYou can reach her on Twitter @ellemoxley Tags: millennialsKansas City Missourireal estatedevelopmentSpotTweetShareGoogle+Email

Trending Kansas News:


  • Salina, KS
  • Archer aims to hit bull's eye in Austin's formidable hotel wars
  • There's No Place Like ... the Most Expensive Home in Kansas
  • Court upholds order for murder suspect to return part of father’s estate
  • Investors seek to sell or develop properties along Gillham Road in KC
  • Tiny houses could produce big benefits
  • State rejects Dillon House bids
  • New models unveiled as lifestyle destination continues to transform
  • Who pays highest property taxes in Sedgwick County? You may be surprised
  • The procrastinator’s guide to KC gifts
  • Kansas declares emergency in staffing at El Dorado prison
  • Polsinelli Picks Real Estate Partner to Succeed Longtime Leader
  • Kansas City 'Fortuity' For Sale In The Crossroads Amid Plaza Move
  • Greyhounds still in need of homes
  • UPDATE: Suspect in double homicide in northwest Kansas found dead
  • Manhunt under way after double homicide in northwest Kansas
  • Kansas City mom hears barrage of gunfire, runs outside to find son shot to death
  • Missouri real estate firm buys Topgolf USA land in San Antonio
  • The Latest: Kansas House OKs bill against guns in hospitals
  • Homes in Overland Park evacuated due to gas leak