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Hulu Moves Into Prime New York City Real Estate With Madison Square Garden Theater Branding Deal

As a concert and comedy venue, it has drawn headliners including John Legend, Chris Rock, Tyler, the Creator, Florida Georgia Line, J. Balvin and Elton John. “The Theater at Madison Square Garden has played a central role in the history of the Madison ...

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Hulu is putting its green stamp on a high-profile New York City address, setting a broad marketing partnership with Madison Square Garden Cothat involves naming rights and a range of other branding opportunities. Related 'The Handmaid's Tale' Teaser Trailer: First Look At Season 2 Of Hulu Drama Series Under the deal, the 5,600-seat theater tucked next door to the arena that bills itself as the “world’s most famous” will be known as The Hulu Theater at Madison Square GardenThroughout the theater, known in its early days as the Felt Forum, Hulu will have its branding and content on display, including via MSG’s digital and promotional platformsThe exterior of the theater along Eighth Avenue will have new Hulu signage, as will the highly trafficked transit hub of Penn Station, through which millions of Tri-State residents flow each day. Hulu, which has 17 million subscribers in the U.S., said it planned to use the MSG theater location as a “marquee” site for upfront presentations, show launches and other eventsThe streaming service last spring hosted its upfront there, but has not confirmed those plans for this spring. Hulu CMO Kelly Campbell said the deal “gives us a unique presence in one of the largest and most important media markets.” For more than 40 years, the theater at MSG has made its mark on live entertainment as the backdrop to events spanning entertainment, sports and cultureIn its first decades, as the Felt Forum, it hosted boxing matches and events like the NBA DraftIn recent years, it has welcomed the annual Turner upfront, panels for the expanding New York Comic-Con and holiday entertainment draws like Elf: The Musical and Cirque du Soleil’s WintukYouTube has also held its “BrandCast” pitch-fest there, but the new brand could be a non-starter given the companies’ rivalry in the skinny-bundle space. As a concert and comedy venue, it has drawn headliners including John Legend, Chris Rock, Tyler, the Creator, Florida Georgia Line, JBalvin and Elton John. “The Theater at Madison Square Garden has played a central role in the history of the Madison Square Garden Arena complex, with its own rich tapestry of cherished events,” said Darren Pfeffer, executive vice president of MSG Live“We are thrilled to have such an acclaimed partner in Hulu, which is also known for its commitment to celebrating the very best in entertainment.” Subscribe to Deadline Breaking News Alerts and keep your inbox happy --> 1 JavaScript is required to load the comments. Loading comments... document.getElementById('comments-loading').style.display = 'block'; What's Hot on Deadline 1 'Grey's Anatomy' Shocker: Jessica Capshaw & Sarah Drew To Exit ABC Medical Drama After Season 14 2 David Chase Revives 'The Sopranos' With New Line Prequel Movie 'The Many Saints Of Newark' 3 Actress Taylor Hickson Sues Producers Over Disfiguring Injury 4 ‘Deadpool’s Rob Liefeld Takes His Extreme Universe To Netflix In Splashy Deal 5 'The Curse Of Civil War Gold' Premiere Hits Paydirt For History 6 'Law & Order: SVU' Alum Raul Esparza To Star In NBC Drama Pilot 'Suspicion' 7 Bart & Fleming: Oscar Ratings & 'Red Sparrow' Sunk By Hollywood's Liberal Trump Bashers? 8 Kathy Griffin Cancels 'Jimmy Kimmel Live' For Now; 'Real Time' Still A Go 9 Sarah Drew & Jessica Capshaw React To 'Grey's Anatomy' Exits 10 'Black Panther' Poised To Pounce Into China With $60M Opening Latest Business News ‘Who Wants To Be A Millionaire?” Gets Jeremy Clarkson As Host In UK Reboot Star Wars: Galaxy’s Edge: Watch Drone Footage Of Construction At Disneyland Netflix In “Advanced Negotiations” With Obamas For Series Of Shows – Report Relativity’s Ryan Kavanaugh Gets Lender’s $110M Fraud Lawsuit Dismissed Donald Trump Going To North Korea For Talks With Kim Jong-un Susan Sarandon Claims Paul Newman Helped Her With Pay Disparity Issue More .markplace-ads { padding: 20px 0; } .marketplace-title { display: none; } Marketplace Featured Jobs Creative Development CoordinatorTriptyk Studios, New York, New York Account/Project Coordinator (Ad Agency) Petrol Advertising, Burbank, California Media Specialist Bridgewater Associates, Westport, Connecticut Executive Director, Aspen Film Company Confidential, Aspen, Colorado Associate Director, YouTuber & Gamer Partnerships Save the Children, Fairfield, Connecticut SEE MORE JOBS 'Black Panther' Passes $10 Million on China Debut How to Get Away With Murder Recap: Simon Says...? — Plus: Who… 'Top Chef' finale recap: Did Adrienne Cheatham or Joseph Flamm… Taylor Swift's 'Reputation' Karaoke Album Is Here & The… As stock price soars, Netflix believes it may earn $15 billion… About Us Advertise Terms of Use Privacy Policy Your Privacy Rights Google+ The Power of Content Variety Hollywoodlife SPY TV Line GOLDDERBY WWD Footwear News

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