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5 keys to building a successful real estate brokerage

The best real estate brokers weren’t always the best agents. Company culture matters way more than any marketing or technology tool. Passion will keep you going when the going gets tough. Team builder. Subject matter expert. Role model. Coach.

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Team builder

Subject matter expert

Role model


Talent finder



Motivational speaker

Budget cruncher


Brand ambassador

These are just some of the responsibilities that fall under the title of real estate broker. Article image credited to qoppi / Email Sharing: Share on social: Share witha quick email: Share via email From: To: Subject: Interesting article: Body: I found this article and thought you... You successfully shared the article. Close TRENDING ‘Disenchanted, shocked’ agents leave Pacific Union after Compass acquisition by Patrick Kearns | Dec 6 Police arrest man in death of real estate sales rep at model home by Veronika Bondarenko | Dec 7 Placester makes mass layoffs, reinstates original CEO by Jim Dalrymple II | Dec 6 Sponsored Content At the intersection of real estate and Facebook Brand Story by Keith Watts Not another holiday card: 5 fun ways to market this season by Martin Orefice | Dec 9 Sales rep found dead outside model home, foul play suspected by Veronika Bondarenko | Dec 6 EXp Realty taps Keller Williams Realty vet to lead US growth by Teke Wiggin | Dec 7 Show Comments Hide Comments Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up Success! Thank you for subscribing to Morning Headlines. Subscribe to Inman Select Access to all Inman content, discounted Connect tickets, exclusive videos and more Subscribe Today > Read Next 3 ways real estate brokers can improve their agent quality by John Sims | Mar 16 99 lead sources for real estate agents (and a bus bench ain't one) by Nico Hohman | May 3 4 steps to customer service that never lets clients down by Nico Hohman | Oct 21 More In Brokerage Sponsored Content Swanepoel Trends Report helping brokerages navigate rapid real estate industry change by Paul Hagey Sponsored Content Why the “new” homebuyer needs a new brokerage by Amy Carden Connect the Speakers: Veronica Figueroa on how to give agents skin in the game by Inman | Dec 7 NRT launches marketing concierge for Coldwell Banker by Patrick Kearns | Dec 7 Back to top Inman About Contact Support Advertise Sponsor Connect Careers Code of Conduct Privacy Terms of Use Products Select The Wrap Essential Guides Connect Video Inman Pro Community Facebook Groups Coast to Coast Agent to Agent Broker to Broker Vendor to Vendor Contributor submissions Image submissions Awards Inman 101 Inman Innovators Inman Influencers