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Coming to America: 6 things Purplebricks needs to know about U.S. real estate

Agents will need clear explanations on payment, plus incentives to perform. Purplebricks needs to establish itself slowly to overcome the idiosyncrasies of U.S. real estate, especially fragmented MLS. U.K. hybrid brokerage Purplebricks charges consumers a ...

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hybrid brokerage Purplebricks charges consumers a set fee to “instruct to sell” — for us Yanks, that means list a home with an agent

The company has expanded to Australia, and now it’s raising funds to bring its tech-based model to the U.S

in the second half of 2017. Email Sharing: Share on social: Share witha quick email: Share via email From: To: Subject: Interesting article: Body: I found this article and thought you... You successfully shared the article. Close TRENDING Gary Keller reportedly explored buying eXp’s virtual world vendor by Patrick Kearns | Dec 17 California Realtor reported missing by Patrick Kearns | Dec 18 Your 2019 business plan in 3 easy steps by Kevin Sharkey | Dec 16 Sponsored Content 6 steps to make 2019 your best year ever by Tom Ferry 3 scripts for handling the ever-popular pricing objection by Bernice Ross | Dec 17 Why 2019 will be the year of the first-time homebuyer by Matthew Gardner | Dec 18 Why tech and big money are going to clobber traditional real estate by Jim Dalrymple II | Dec 14 Show Comments Hide Comments Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up Success! Thank you for subscribing to Morning Headlines. Subscribe to Inman Select Access to all Inman content, discounted Connect tickets, exclusive videos and more Subscribe Today > Read Next Purplebricks, UK hybrid real estate brokerage, to invade US with $60M by Teke Wiggin | Mar 16 Opinion Real estate disruption is coming, and it looks a lot like Purplebricks by Mike DelPrete | Jan 4 Door, a Dallas hybrid real estate brokerage, nabs $2.3 million in funding by Teke Wiggin | Mar 21 More In Opinion Opinion Why deception is no way to win clients by Jay Thompson | Dec 19 Opinion How to conquer the 7 deadly sins of real estate leadership by Sam DeBord | Dec 19 Opinion Agent/broker perspective: Should you recruit your top producer’s competition? by Anthony Askowitz | Dec 18 Opinion 6 reasons your investor clients don't need a home warranty by David Norod | Dec 14 Back to top Inman About Contact Support Advertise Sponsor Connect Careers Code of Conduct Privacy Terms of Use Products Select The Wrap Essential Guides Connect Video Email Newsletters Inman Pro Community Facebook Groups Coast to Coast Agent to Agent Broker to Broker Vendor to Vendor Contributor submissions Image submissions Awards Inman 101 Inman Innovators Inman Influencers