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Master Real Estate Marketing: 3 Steps for Agent Success


The path to becoming a high-earning real estate professional is different for every agent. However, to be successful, there are several real estate marketing tools that every agent must use. In today’s digitally-driven marketplace, the tools you use for ...

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'; markup += ''+fullName+''; markup += ''+userEmail+''; markup += 'Log Out'; markup += ''; markup += ''; markup += ''; markup += ''; $("#pl_membership ul").prepend(markup); $('#pl_logout').click(function(event) { event.preventDefault(); destroySession(); document.location.reload(); }); } }); window.findURLParam = function(name, url){ var results = new RegExp('[\\?&]' + name + '=([^&#]*)').exec(url); if (!results) { return undefined; } return results[1] || undefined; } window.createPlacesterSession = function(email, password, accountId) { var d = $.Deferred(); var sessionData = { 'sessionId': null, 'accountId': null }; var credentials = null; var narGroup = 'ea830222-de47-4cb3-acb2-abf6f406b72c'; ''; var sessionURL = 'https://api.placester.com/accounts/v1.5'; ''; sessionURL += '/session/create'; if (password) { credentials = { "email": email, "password": password }; } else if (accountId) { credentials = { "email": email, "account_id": accountId }; } if (credentials) { credentials.verbose = true; $.ajax({ url: sessionURL, type: 'POST', data: JSON.stringify(credentials), dataType: 'json', contentType : "application/json; charset=utf-8", xhrFields: { withCredentials: true }, success: function(response) { if (!response.id) { window.CookieHelper.remove('placesterSession'); d.reject(sessionData); } else if (response.id) { sessionData = { 'sessionId': response.id, 'accountId': response.account_id }; var account = response.account; var permissions = account.permissions; sessionData.group = 'placester'; if (Array.isArray(permissions)) { permissions = permissions.shift(); if (permissions.group_id == narGroup) { sessionData.group = 'nar'; } } window.CookieHelper.set('placesterSession', sessionData, { expires: 360 }); d.resolve(sessionData); } }, error : function(response){ d.reject(response); } }); } else { d.reject(sessionData); } return d.promise(); } window.getLocalaccountData = function() { var aLocalToken = window.CookieHelper.get('inceptionToken'); if(!aLocalToken){ return false; } try{ // var str = b64_to_utf8(aLocalToken); var obj = JSON.parse(str); return obj; } catch(e){ return false; } } }); window.capturedCampaignParams = false; function getParameterByName(name) { name = name.replace(/[\[]/, "\\[").replace(/[\]]/, "\\]"); var regex = new RegExp("[\\?&]" + name + "=([^&#]*)"), results = regex.exec(location.search); return results === null ? "" : decodeURIComponent(results[1].replace(/\+/g, " ")); } function captureCampaignParams(){ var foundParams = false; if(capturedCampaignParams){ return capturedCampaignParams; } var params = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term']; var returnable = {}; for(var i = 0; i < params.length; i++){ var param = params[i]; returnable[param] = getParameterByName(param); if(returnable[param]){ foundParams = true; } } if(foundParams){ capturedCampaignParams = returnable; return returnable; } else { return false; } } window.addParam = function(url, param, value) { if(findURLParam(param, url)){ return url; } var a = document.createElement('a'), regex = /[?&]([^=]+)=([^&]*)/g; var match, str = []; a.href = url; value=value||""; while (match = regex.exec(a.search)){ if (encodeURIComponent(param) != match[1]){ str.push(match[1] + "=" + match[2]); } } str.push(encodeURIComponent(param) + "=" + encodeURIComponent(value)); a.search = (a.search.substring(0,1) == "?" ? "" : "?") + str.join("&"); return a.href; } window.is_msie = function() { var ua = window.navigator.userAgent; var msie = ua.indexOf("MSIE "); if(msie > 0 || !!navigator.userAgent.match(/Trident.*rv\:11\./)) { return true; } return false; } window.addCampaignUrl = function(url){ var params = captureCampaignParams(); if(params){ var prop; for (prop in params) { if (params.hasOwnProperty(prop) && params[prop]) { url = addParam(url, prop, params[prop]); } } } if(is_msie() && url.indexOf('myrealestateplatform.') !== -1 && window.sessionId){ url = addParam(url, 'session_id', window.sessionId); } return url; } jQuery(function($){ var params = captureCampaignParams(); $("#nav-menu-top-wrapper #custom_menu").show(); $(document).ready(function(){ if(window.findURLParam('login', window.location.href) === 'show'){ $('.login-link').click(); } }); if(params !== false){ $(document).ready(function(){ $("a").each(function(i, element){ var url = $(element).attr('href'); if(url && url.indexOf('http') === 0){ if(url.length > 1 && url.indexOf("#") !== 0){ url = window.addCampaignUrl(url); $(element).attr('href', url); } } }) }); } }) 800-728-8391 Login Real Estate Marketing Academy Master Real Estate Marketing: 3 Steps for Agent Success By Carolyn Berk About Agent Basics The path to becoming a high-earning real estate professional is different for every agent

However, to be successful, there are several real estate marketing tools that every agent must use. In today’s digitally-driven marketplace, the tools you use for your real estate marketing activities can make a huge difference in the success of your business. Yet with so many options available to real estate agents, its not always clear which strategy will result in greater market share, increased lead generation, or more closed deals. Here’s what you need to focus on in order to grow your business and start the journey to becoming a million dollar real estate agent. 1

Pick real estate marketing tech tools that align with your business goals If you’re not sure which tools are best to help guide you (or your team) to success, ask yourself the following questions: Who are the core people that need to be using these real estate marketing tools? What are you trying to accomplish with these tools in order to reach your goals? What’s your timeline for achieving your business objectives? Where do you need to have a strong marketing presence in order to convert more business? Once you have answers to these questions, you’ll have a better idea of the devices, software, apps and other real estate technology that best fit your goals. Regardless of what you’re hoping to achieve, there are several pillars of real estate marketing tools that every agent needs

For example: an IDX website, a CRM system and an email automation platform. What else should be in your real estate marketing tech toolbox? Check the list below, and research any solutions that your marketing plan may be missing.

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