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beauty products and the latest celebrity fragrances. Related: 8 Ways Real Estate Is Your Smartest Investment While most of these items made for good stocking stuffers, it’s doubtful they added much to your portfolio. Now that the holiday rush is over ...

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How do you figure out the best pricing model for your business? Should you offer a free plan or a free trial? Charge a flat rate or per user? In this post, we\u2019ll give you a few tips and options to choose the right pricing strategy for your SaaS (Software as a Service) business.<\/p>\nPricing a service or a product is one of the most tricky aspects of a business that you need to get just right

Especially with SaaS businesses, you have to figure out the best price for your services to avoid being a cheap scam or an expensive rip-off

Different types of SaaS businesses use several types of pricing strategies and this makes it even more difficult for new businesses to figure out the right plan without giving the competitors the upper hand.<\/p>\nRelated: How to Avoid Looking Like a Villain When You're Pric...<\/a><\/b><\/p>\n"},{"objectId":"311858","headline":"How to Repurpose Your Marketing Video for a Facebook Video Ad","objectTypeId":"12","objectTypeName":"article","publicationDate":"2018-04-23 20:00:00","statusId":"4","isNative":"","templateType":"1","wordCount":"598","shortLink":"http:\/\/\/c8l","breakingNews":"0","readTime":"3","edition":"us","authorName":"Torrey Tayenaka","authorLevel":"1","authorTier":"4","authorTwitterHandle":"@tayenaka","seriesId":null,"seriesName":null,"seriesSlug":null,"seriesHeroImage":null,"seriesLogoImage":null,"authorTierName":"Guest Writer","authorId":"11809","professionalHeadline_en":"CEO of Sparkhouse","professionalHeadline_es":null,"professionalHeadline":null,"authorImage":"\/dbimages\/person\/h2\/20180409175604-TorreyTayenaka.jpeg","authorRawImageName":"20180409175604-TorreyTayenaka.jpeg","authorUrl":"\/author\/torrey-tayenaka","deck":"It's not as simple as cutting and posting.","imageId":"114175","heroImageCaption":"","heroImageCredit":"CHRISTOPHE SIMON | AFP | Getty Images","heroImageCreditUrl":"","heroImageName":"20180419213642-GettyImages-936261578-crop.jpeg","tags":"Social Media,Facebook,Facebook Advertising,Video Marketing,Facebook Ads","provider":"0","providerId":null,"providerType":null,"providerName":null,"providerUrl":null,"imageName":"\/dbimages\/article\/h1\/20180419213642-GettyImages-936261578-crop.jpeg","rawImageName":"20180419213642-GettyImages-936261578-crop.jpeg","url":"\/article\/311858","canonicalUrl":"https:\/\/\/article\/311858","kickerId":"1457","kickerName":"Facebook Advertising","kickerSlug":"facebook-advertising","kickerUrl":"\/topic\/facebook-advertising","campaignImageId":null,"campaignTrackingTag":null,"campaignImage":null,"rawCampaignImage":null,"campaignKeyword":null,"campaignId":null,"campaignSponsorName":null,"tagnode":"188","videoId":"","ytId":"","ooyalaId":"","informId":"","videoLength":"","contentVideoId":null,"videoSource":null,"tagIds":"188,241,1457,1676,4474","bodyFragment":"\nIf you've been thinking it might be time to create a new Facebook<\/a> video ad<\/a> and you already have some video content on your website, YouTube or social media, repurposing it can be a smart way to save time and money

But\u00a0it's not as easy as cutting and posting.<\/p>\nSure, a video already in your arsenal makes sense, and you can technically <\/i>reuse anything that fits Facebook's ad specs, but the question you should ask yourself is\u00a0\"Will this be successful for the
intended video marketing<\/a>\u00a0purpose?\"<\/p>\nRelated:\u00a0How to Make Money With Facebook Ads<\/a><\/b><\/p>\nRemember that your audiences can vary greatly among different online venues, in t<\/p>\n"},{"objectId":"312261","headline":"5 Content-Distribution Tools for Writers, Marketers and Thought Leaders in Tech","objectTypeId":"12","objectTypeName":"article","publicationDate":"2018-04-23 19:30:00","statusId":"4","isNative":"","templateType":"1","wordCount":"1013","shortLink":"http:\/\/\/hjl","breakingNews":"0","readTime":"6","edition":"us","authorName":"Sujan Patel","authorLevel":"1","authorTier":"1","authorTwitterHandle":"@sujanpatel","seriesId":null,"seriesName":null,"seriesSlug":null,"seriesHeroImage":null,"seriesLogoImage":null,"authorTierName":"VIP Contributor","authorId":"2843","professionalHeadline_en":"Entrepreneur and Marketer, Co-founder of Web Profits","professionalHeadline_es":"","professionalHeadline":"Co-Founder of &","authorImage":"\/dbimages\/person\/h2\/20170528234936-sujan-patel-twitterprofile.jpeg","authorRawImageName":"20170528234936-sujan-patel-twitterprofile.jpeg","authorUrl":"\/author\/sujan-patel","deck":"It doesn't matter how good your content is if no one sees it.","imageId":"114312","heroImageCaption":"","heroImageCredit":"Hero Images | Getty Images","heroImageCreditUrl":"","heroImageName":"20180423190008-GettyImages-670899267.jpeg","tags":"Marketing,Technology,Content Strategy","provider":"0","providerId":null,"providerType":null,"providerName":null,"providerUrl":null,"imageName":"\/dbimages\/article\/h1\/20180423190008-GettyImages-670899267.jpeg","rawImageName":"20180423190008-GettyImages-670899267.jpeg","url":"\/article\/312261","canonicalUrl":"https:\/\/\/article\/312261","kickerId":"3353","kickerName":"Content Strategy","kickerSlug":"content-strategy","kickerUrl":"\/topic\/content-strategy","campaignImageId":null,"campaignTrackingTag":null,"campaignImage":null,"rawCampaignImage":null,"campaignKeyword":null,"campaignId":null,"campaignSponsorName":null,"tagnode":"282","videoId":"","ytId":"","ooyalaId":"","informId":"","videoLength":"","contentVideoId":null,"videoSource":null,"tagIds":"282,609,3353","bodyFragment":"\nMarketers, writers\u00a0and thought leaders in tech write to gain the attention and respect of their specific audiences and ideal customers

But the challenge they face is a big one: to get that content in front of the right people --\u00a0and impress them.<\/p>\nRelated:\u00a0
The New PR: 5 Content and News Distribution Strategies You Need to Master<\/a><\/b><\/p>\nThe problem is, everyone<\/i> is trying to write more useful and innovative content to drive their names up in the search engine results pages (SERPs)

That\u2019s because the bar for content quality has continued to rise, as more of us have realized that only the very best content reaches the top.<\/p>\nYou could spend hours researching and writing a very fine post \u2026 only to have nobody read it.\u00a0That\u2019s why content distribution <\/i>is so important --\u00a0because it doesn\u2019t matter how good yo...<\/p>\n"},{"objectId":"312310","headline":"You Too Can Grow a Successful Subscription Company

Here's How.","objectTypeId":"12","objectTypeName":"article","publicationDate":"2018-04-23 19:00:00","statusId":"4","isNative":"","templateType":"1","wordCount":"1106","shortLink":"http:\/\/\/vkl","breakingNews":"0","readTime":"6","edition":"us","authorName":"Matthew Gallagher","authorLevel":"1","authorTier":"4","authorTwitterHandle":null,"seriesId":null,"seriesName":null,"seriesSlug":null,"seriesHeroImage":null,"seriesLogoImage":null,"authorTierName":"Guest Writer","authorId":"11882","professionalHeadline_en":"CEO, Watch Gang","professionalHeadline_es":null,"professionalHeadline":null,"authorImage":"\/dbimages\/person\/h2\/20180420182959-MattGallagherCEO-WatchGang.jpeg","authorRawImageName":"20180420182959-MattGallagherCEO-WatchGang.jpeg","authorUrl":"\/author\/matthew-gallagher","deck":"Dog toys? Baby stuff? Puzzles? Makeup? How can you think 'outside the box'?","imageId":"114268","heroImageCaption":"","heroImageCredit":"BarkBox","heroImageCreditUrl":"","heroImageName":"20180423135607-barkbo.jpeg","tags":"Growth Strategies,Subscription Businesses,Subscription Commerce,Birchbox,BarkBox","provider":"0","providerId":null,"providerType":null,"providerName":null,"providerUrl":null,"imageName":"\/dbimages\/article\/h1\/20180423135607-barkbo.jpeg","rawImageName":"20180423135607-barkbo.jpeg","url":"\/article\/312310","canonicalUrl":"https:\/\/\/article\/312310","kickerId":"2916","kickerName":"Subscription Businesses","kickerSlug":"subscription-businesses","kickerUrl":"\/topic\/subscription-businesses","campaignImageId":null,"campaignTrackingTag":null,"campaignImage":null,"rawCampaignImage":null,"campaignKeyword":null,"campaignId":null,"campaignSponsorName":null,"tagnode":"195","videoId":"","ytId":"","ooyalaId":"","informId":"","videoLength":"","contentVideoId":null,"videoSource":null,"tagIds":"195,2916,3848,3849,7044","bodyFragment":"\nSubscription companies have a unique opportunity to connect with their customers

By offering a recurring product, they get multiple chances to interact

Products range from razors like those sold by
Dollar Shave Club<\/a>\u00a0to wristwatches like the ones we offer at my company, Watch Gang<\/a>

Then there's
BarkBox<\/a>, which treats your dog to a monthly shipment of toys and treats

These companies are vastly different but share a common goal: curating a high-value experience for members.<\/p>\nRelated:
5 Essentials for Building a Subscription Business Customers Won't Quit<\/a><\/b><\/p>\nThousands of businesses have adopted the subscription model

We're seeing new companies la<\/p>\n"},{"objectId":"310628","headline":"The Best Entrepreneurs Are Dreamers Who Can Match Their Vision With Reality","objectTypeId":"12","objectTypeName":"article","publicationDate":"2018-04-23 18:30:00","statusId":"4","isNative":"","templateType":"1","wordCount":"1006","shortLink":"http:\/\/\/yak","breakingNews":"0","readTime":"6","edition":"us","authorName":"Scott Oldford","authorLevel":"1","authorTier":"4","authorTwitterHandle":"@scottoldford","seriesId":null,"seriesName":null,"seriesSlug":null,"seriesHeroImage":null,"seriesLogoImage":null,"authorTierName":"Guest Writer","authorId":"10131","professionalHeadline_en":"Lead Generation Expert and Founder of INFINITUS","professionalHeadline_es":null,"professionalHeadline":null,"authorImage":"\/dbimages\/person\/h2\/20170718212056-Scott-3-1987211.jpeg","authorRawImageName":"20170718212056-Scott-3-1987211.jpeg","authorUrl":"\/author\/scott-oldford","deck":"It's your job to think big, but you need to fit your big ideas into the framework of a successful business.","imageId":"114170","heroImageCaption":"","heroImageCredit":"Justin Sullivan | Getty Images","heroImageCreditUrl":"","heroImageName":"20180419202754-GettyImages-134234873-crop.jpeg","tags":"Entrepreneurs,Ideas,Startup Basics,Vision","provider":"0","providerId":null,"providerType":null,"providerName":null,"providerUrl":null,"imageName":"\/dbimages\/article\/h1\/20180419202754-GettyImages-134234873-crop.jpeg","rawImageName":"20180419202754-GettyImages-134234873-crop.jpeg","url":"\/article\/310628","canonicalUrl":"https:\/\/\/article\/310628","kickerId":"2107","kickerName":"Vision","kickerSlug":"vision","kickerUrl":"\/topic\/vision","campaignImageId":null,"campaignTrackingTag":null,"campaignImage":null,"rawCampaignImage":null,"campaignKeyword":null,"campaignId":null,"campaignSponsorName":null,"tagnode":"576","videoId":"","ytId":"","ooyalaId":"","informId":"","videoLength":"","contentVideoId":null,"videoSource":null,"tagIds":"576,582,1805,2107","bodyFragment":"\nYour job as an entrepreneur is to do what other people won't

It often feels like you have to achieve the impossible, overcoming one obstacle after another.<\/p>\nMost people could not do what
Steve Jobs<\/a> did, Elon Musk<\/a> is doing\u00a0and Richard Branson<\/a> has done for decades

An entrepreneur's role in society is to think big and achieve the improbable, which sounds easy when you can look back on your achievements with hindsight.<\/p>\nRelated:\u00a0
Envisioning Success Is Your Best First Step to Making Your Dreams a Reality<\/a><\/b><\/p>\nBut\u00a0in the beginning, when everyone thinks you're insane? No, it's not easy.<\/p>\nTo overcome this, an entrepreneur like you needs to live in<\/p>\n"}]; function isLoggedIn(){ if(localStorage.getItem('ent.check') === "false") return false;if(!!!localStorage.getItem('ent.sessData')) return false;return true;} (function(){var u=(isLoggedIn()?'account':'anon'); _objectMetaData={'userType':u};dataLayer.push(_objectMetaData);})(); (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//'+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-PNLC48'); Video Podcasts Start A Business Shop Video Podcasts Articles Start A Business Shop Women Entrepreneur Franchise Franchise Home Franchise 500 Ranking Business Opportunities List Franchises For Sale Products Network Podcasts Books Connect Events Spotlight Topics Leadership Inspiration Growth Strategies Marketing Technology Social Media Finance Entrepreneurs Starting a Business Franchise Magazine Issues Subscribe Gift Subscription Subscription Services Newsletter Subscribe Editions United States India Middle East Español China Philippines South Africa Other Contact Advertise Reprints & Licensing Terms of Use Privacy Policy Cookies Policy Site Map My Queue Articles Videos Podcasts Authors There are no Videos in your queue. Click on the Add to next to any video to save to your queue. See Latest Videos There are no Articles in your queue. Click on the Add to next to any article to save to your queue. See Latest Articles There are no Podcasts in your queue. Click on the Add to next to any podcast episode to save to your queue. See Latest Podcasts You're not following any authors. Click the Follow button on any author page to keep up with the latest content from your favorite authors. News and Trends / Real Estate Real Estate News and Trends Investments 'Tis the Season to Invest in Real Estate Gift yourself with a new home before the end of the year. Next Article --shares Add to Queue Image credit: Shutterstock Senada Adzem - Guest Writer Executive Director of Luxury Sales, Douglas Elliman Real Estate December 28, 2017 5 min read Opinions expressed by Entrepreneur contributors are their own. Print media and digital outlets from coast to coast devote December space to their versions of an ultimate holiday gift guide

A quick online search of this year’s hottest items reveals some usual suspects leading the pack: noise-canceling headphones, high-tech fitness trackers, high-end coffee makers, tablets, cellphone cases, beauty products and the latest celebrity fragrances. Related: 8 Ways Real Estate Is Your Smartest InvestmentWhile most of these items made for good stocking stuffers, it’s doubtful they added much to your portfolio

Now that the holiday rush is over, savvy shoppers are spending the last week of the year in search of the gift that keeps on giving: real estate.Many industry experts agree that the weeks before and after the new year are prime times to invest in a residential property

Why? Part of the reason speaks to the emotions often tied to the season

People tend to make life-altering decisions around the holidays

For buyers, this may result in finally pulling the trigger on a purchase that they’ve been hesitant to make for months and months

For sellers, the spirit of the holidays -- and the interest in striking a deal before the first of the year -- may lead to a willingness to negotiate terms.Related: He Went From Being Broke to Selling More Than $1 Million a Day in Real EstateThere also are more practical and business reasons to explore a real estate purchase during the holidays

Among them:1. When demand goes up, inventory goes down -- and prices climb.According to data published in November and cited by The Wells Fargo Economics Group Special Commentary, home sales and housing starts will finish on a high note for 2017

Sales of new homes are expected to rise 8.7 percent compared to 2016, and the median price of an existing home is expected to rise 5.3 percent versus last year.With housing values increasing for a large segment of homeowners, it’s an opportune time for those looking to trade up, downsize or relocate to make their move

Meanwhile, improved perceptions about job security and income growth likely will bolster first-time home buying just as the leading edge of the millennial generation is reaching their late 30s

Buying is becoming a preferred option as rents continue to increase dramatically in major markets -- much faster than the median income.Add it all up, and the projected economic conditions should increase the demand for home purchases

As inventory declines, prices invariably rise

This is good news for investors who want to flip for a quick profit -- and equally good news for new home buyers who close before the end of the year.Related: 8 Proven Ways to Make Money in Real Estate2

The holidays give you the time needed to explore.I can’t tell you how many times I’ve shown a listing to prospective homeowners that have just finished a long work day

They’re tired

They’re hungry

And they’re not in the right frame of mind to view their potential dream home

Smart investors will clear time over the holidays to do their homework

Because so many of my clients understand how important this is, I’ll have more showings in December than any month of the year

Investing quality time now will pay handsome dividends down the road.Related: 10 Lessons this Entrepreneur Learned from Flipping $100 Million in Real Estate3

There are more open houses. Another reason why real estate activity spikes during the holidays has to do with businesses that make significant changes late in the calendar year

As a result, employees being relocated have a short window to end one chapter and begin another

These sellers are motivated to move and ready to negotiate

Others sellers are traveling during the holidays and thus more willing to welcome prospective buyers into their homes over the holidays.Related: 'For Sale by Owner': the Benefits of DIY Real Estate4

Analysts forecast a healthy economy.According to a fall Market Watch analysis, analysts suggested that how markets performed in October would set the tone for the coming six months

When the report was published Oct

31, the Dow was up 4.4 percent for October, the S&P was up 2.3 percent and the Nasdaq was up 3.5 percent -- it was the biggest monthly percentage gain for all three since February and the seventh straight positive month for both the Dow and the S&P, and fourth straight positive month for the Nasdaq.Economic strength increases consumer confidence in real estate investment

It also means mortgage rates will continue to rise in a healthy market

As of early December, the average fixed rate was hovering between 3 and 4 percent at an average of 3.92 percent

Experts predict that mortgage rates will exceed 4 percent in 2018

If you decide to wait, you will pay more interest.Related: My Whole Foods Real Estate Rule5

Tax incentives abound. Unlike those last-minute holiday purchases you made at the mall, purchasing a home before the end of the year comes with a bonus in the form of numerous tax benefits

Capital gains taxes can be excluded or deferred, depreciation of property used in an investment or a business can defer some income taxes, interest expenses on a mortgage on a primary or secondary home and home equity loans can be deducted -- and that’s not all

Consult with your CPA and review the IRS tax tips to learn about the full scope of tax incentives you can enjoy from real estate.Related Video: Sell a House and Pay $0 in Taxes With This Tip
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