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Designing Real Estate Teams for Maximum Performance

As the real estate industry progresses and consumer demands on agents increase, many real estate professionals have begun moving their existing single-agent practice to a more sophisticated and advanced team model. As a result, there is a thirst in the ...

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Exact matches only Search in title Search in content Search in comments Search in excerpt Filter by Custom Post Type Content from { "homeurl": "", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 1, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "", "highlight": 0, "highlightwholewords": 1, "openToBlank": 1, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "300px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 100 } } Home News Buying/Selling Consumer Luxury National Spotlights Best Practices Agent Broker Coaching Lead Gen Teams Marketing Agent Best Practices Branding Broker Niche Technology Agent Apps/Gadgets Best Practices Broker Innovation Social Media Business Insights Content Generation Marketing Trends Advice Buying/Selling For Your Clients Home Improvement How-To Lifestyle Events RISMedia’s Real Estate Newsmakers Reception & Dinner RISMedia CEO Exchange RISMedia’s 23rd Annual Power Broker Forum, Reception & Dinner Subscribe Education Shop   Select Page Designing Real Estate Teams for Maximum Performance Share This Post Now! The following information is provided by the Center for REALTOR® Development (CRD). The concept of a real estate team is nothing new

They have existed for decades, but over the past several years, the team concept has evolved and become far more ubiquitous. As the real estate industry progresses and consumer demands on agents increase, many real estate professionals have begun moving their existing single-agent practice to a more sophisticated and advanced team model

As a result, there is a thirst in the industry for education and guidance about what makes a good, effective, and healthy real estate team

Content Square 1. The Certified Real Estate Team Specialist (C-RETS) certification is a credential (developed by the Real Estate Business Institute, an affiliate of the National Association of REALTORS®) designed to bring together best practices to help real estate teams reach higher levels of performance and success. The C-RETS curriculum provides a comprehensive foundation of skill development, training and resources to build, lead and manage a high-performance real estate team

It consists of four courses offered in a combination of classroom, virtual and online delivery formats—of which completing any three earns you the credential

The courses include: Understanding and Leveraging Teams, Team Leadership for Maximum Performance, Position Your Team for Profit, and HR Solutions for Teams. Designing and deploying your team should be done in four major stages: planning, reviewing, recruiting, and building

The foundational Understanding and Leveraging Teams course (currently undergoing major revision, for re-launch in March, will be consolidated into a one-day format and renamed Designing & Sustaining Successful Teams) covers these steps in detail and walks you through how to approach them all in turn

Content Square 2. Once you’ve sat down and answered some basic questions about the structure and foundation of your team, it’s time to begin considering who should be on your team

Careful consideration should be placed on launching your team and choosing your team partners, members and staff

Making poor decisions could have a long-term negative financial impact and could affect your relationship with consumers. Team Leadership for Maximum Performance goes into greater detail about recruiting, coaching, supporting and developing team members

One of the key distinctions the course makes is the difference between character and competency. Character consists of the attributes that define someone’s personality

It is how they communicate, process information, make decisions and act upon information

Character incorporates beliefs people have about themselves and the world, and is expressed in their behaviors

Competency, on the other hand, is the learned skills, knowledge of processes and how to execute them, and understanding of strategy and tactics that the individual possesses

Competency addresses the “what” that the person can do, and character is the “how” they do these things

Content Square 3. Both competency and character are important considerations when looking for team members that are a good fit

We’ve all been in the situation of working with individuals with great personalities but lacking in skill breadth, and, conversely, with individuals who have a great skillset but with character flaws that impede performance

The point here is that it is up to the team leader—the individual building the team—to have the mindfulness and forethought to proactively look for individuals with the right balance of character and competency traits to round out the team. Each team and its needs will be different, so there is no set formula that can be offered when looking for these traits in team members

With the planning and insight tools offered by these courses, the educated team leader can have in mind a profile of the ideal team member (or members) to help intentionally build the most effective team for their purposes. To learn much more about developing and managing healthy and effective real estate teams, consider obtaining REBI’s Certified Real Estate Team Specialist (C-RETS) Certification

This entire month of February, all the C-RETS online certification courses are offered at 25% off their regular prices. For more information, please visit RISMedia’s online learning portal from NAR’s Center for REALTOR® Development (CRD) and the Learning Library

Here, real estate professionals can sign up for online professional development courses, industry designations, certifications, CE credits, Code of Ethics programs and more

NAR’s CRD also offers monthly specials and important education updates

New users will need to register for an account. For the latest real estate news and trends, bookmark Facebook Comments Office Supply Deduction Tip Large office purchases can be expensed in full, or depreciated over a number of years

This includes furniture, fax machines, copiers, computers, or your telephone and associated bill. Learn More Prime Square Trending Growing Your Business in the Face of DisruptorsA House to Build a Dream OnRisk Management Tips for Protecting Your Real Estate Business5 Ways to Communicate Better With Your ClientsHow to Attract Young Real Estate Agents to Your Brokerage9 Characteristics of Top-Performing Sales ManagersWhat Makes a G.R.E.A.T

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