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Integrating Personal Interest With Valuable Real Estate Knowledge


How does your company make its agents’ jobs easier? HomeSmart is an agent-centric, full-service real estate brokerage. Before our leadership group puts anything into action, they ask one question: Will this make real estate easier? When the answer is yes ...

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Exact matches only Search in title Search in content Search in comments Search in excerpt Filter by Custom Post Type Content from { "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 1, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 1, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "300px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 100 } } Home News Buying/Selling Consumer Luxury National Spotlights Best Practices Agent Broker Coaching Lead Gen Teams Marketing Agent Best Practices Branding Broker Niche Technology Agent Apps/Gadgets Best Practices Broker Innovation Social Media Business Insights Content Generation Marketing Trends Advice Buying/Selling For Your Clients Home Improvement How-To Lifestyle Events RISMedia’s Real Estate Newsmakers Reception & Dinner RISMedia CEO Exchange RISMedia’s 22nd Annual Power Broker Forum, Reception & Dinner Subscribe Education Shop   Select Page Integrating Personal Interest With Valuable Real Estate Knowledge By Paige Tepping Share This Post Now! In the following interview, Chris Carbone, owner and principal broker of HomeSmart Homes and Estates in Montgomery, N.Y., discusses the advantages of the brand, market trends, and more. Region Served: Lower Hudson Valley Years in Real Estate: 19 Number of Offices: 3 Number of Agents: 52 Top Tip for Staying Organized: Carve out time for daily huddles with your team each and every morning. Favorite Way to Unwind: Preparing a nice meal, all the way from picking up fresh produce to presentation. Please describe some of the current trends you see in your market right now. There’s definitely a housing shortage

With baby boomers staying in their homes longer and a lack of senior housing, millennials and Gen Zers have limited opportunity for purchase

This is creating the perfect storm for builders and developers alike to think outside the traditional-style neighborhoods and start building communities that the next generation is craving

Content Square 1. What factor has the largest influence on the real estate industry today? In addition to baby boomers and millennials looking to buy instead of rent, low interest rates have kept new homes coming on the market, many of which are selling within days. How does your company make its agents’ jobs easier? HomeSmart is an agent-centric, full-service real estate brokerage

Before our leadership group puts anything into action, they ask one question: Will this make real estate easier? When the answer is yes, swift action is taken in order to get the new product/design/marketing tool to the franchise owner and their agents. It’s also important to note that HomeSmart has developed an all-in-one marketing and transaction system, providing all the tools agents need to efficiently work from anywhere with one login

The proprietary technology includes a complete CRM, automated marketing connected to the MLS, a marketing design center and our SmartListings, in addition to click-of-a-button flyers, virtual tours, individual listing websites and YouTube videos

Content Square 2. You’re currently preparing to open a third office

Can you talk a little bit about the experience and why now is the right time to expand your company footprint? Opening the first HomeSmart franchise in New York was an amazing opportunity

Having seen the explosive growth rate of HomeSmart International over the past few years, I was confident that with this model, growth would be inevitable

While traditional offices seem to offer less and less while charging more, HomeSmart can deliver high value, high service and support at a lower cost

Being a top-producing agent in my area, it’s always been my goal to run a real estate office built for real estate agents, not the broker

Giving up another international franchise to purchase a HomeSmart franchise gave me this ability

This year, I’m planning on opening my third and fourth office and hiring 100-plus SmartAgents. What are some of the most creative ways your agents are using social media to connect with current and prospective clients? Not only are they doing live video tours of homes, but also live showings

This seems to get a lot of attention

We’re integrating personal interest with valuable real estate knowledge to gain a following. What are you most looking forward to in 2018? Growth

Sharing our HomeSmart transaction model with agents across the Hudson Valley while helping HomeSmart International reach its goal of 20,000 agents in 2018 will make us the fifth-largest real estate franchise

Content Square 3. For more information, please visit www.homesmart.com. Paige Tepping is RISMedia’s managing editor

Email her your real estate news ideas at paige@rismedia.com

For the latest real estate news and trends, bookmark RISMedia.com. Facebook Comments Association Fees: Did You Know? While real estate association fees are deductible, fees associated with lobbying and political advocacy are not. Learn More Prime Square Trending Power Teams: Do You Know Who You’re Competing Against?CEO Exchange Special Presentation: Sarah Young on the Shifting Political LandscapeMaking the Move to Rebrand: Is It Worth It?Marriage Equality Continues as LGBT Homeownership Driver: ReportA Culture of Professionalism and Caring: Keller Williams Metro Center RealtyApple Unveils New iPhone XS—Do Agents Need One?Eliminate Distractions, Lead With Clarity: One-on-One With Dermot Buffini Bottom Leader Board goes here. About Team Contact Email Whitelist Media Kit 2018 Power Broker Report Our Magazine Terms & Policies
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