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Integrating Personal Interest With Valuable Real Estate Knowledge

How does your company make its agents’ jobs easier? HomeSmart is an agent-centric, full-service real estate brokerage. Before our leadership group puts anything into action, they ask one question: Will this make real estate easier? When the answer is yes ...

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With baby boomers staying in their homes longer and a lack of senior housing, millennials and Gen Zers have limited opportunity for purchase

This is creating the perfect storm for builders and developers alike to think outside the traditional-style neighborhoods and start building communities that the next generation is craving

Content Square 1. What factor has the largest influence on the real estate industry today? In addition to baby boomers and millennials looking to buy instead of rent, low interest rates have kept new homes coming on the market, many of which are selling within days. How does your company make its agents’ jobs easier? HomeSmart is an agent-centric, full-service real estate brokerage

Before our leadership group puts anything into action, they ask one question: Will this make real estate easier? When the answer is yes, swift action is taken in order to get the new product/design/marketing tool to the franchise owner and their agents. It’s also important to note that HomeSmart has developed an all-in-one marketing and transaction system, providing all the tools agents need to efficiently work from anywhere with one login

The proprietary technology includes a complete CRM, automated marketing connected to the MLS, a marketing design center and our SmartListings, in addition to click-of-a-button flyers, virtual tours, individual listing websites and YouTube videos

Content Square 2. You’re currently preparing to open a third office

Can you talk a little bit about the experience and why now is the right time to expand your company footprint? Opening the first HomeSmart franchise in New York was an amazing opportunity

Having seen the explosive growth rate of HomeSmart International over the past few years, I was confident that with this model, growth would be inevitable

While traditional offices seem to offer less and less while charging more, HomeSmart can deliver high value, high service and support at a lower cost

Being a top-producing agent in my area, it’s always been my goal to run a real estate office built for real estate agents, not the broker

Giving up another international franchise to purchase a HomeSmart franchise gave me this ability

This year, I’m planning on opening my third and fourth office and hiring 100-plus SmartAgents. What are some of the most creative ways your agents are using social media to connect with current and prospective clients? Not only are they doing live video tours of homes, but also live showings

This seems to get a lot of attention

We’re integrating personal interest with valuable real estate knowledge to gain a following. What are you most looking forward to in 2018? Growth

Sharing our HomeSmart transaction model with agents across the Hudson Valley while helping HomeSmart International reach its goal of 20,000 agents in 2018 will make us the fifth-largest real estate franchise

Content Square 3. For more information, please visit Paige Tepping is RISMedia’s managing editor

Email her your real estate news ideas at

For the latest real estate news and trends, bookmark Facebook Comments Office Supply Deduction Tip Large office purchases can be expensed in full, or depreciated over a number of years

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