Find Real Estate Agents and Homes for Sale


Real Estate News --> News

Century 21 Real Estate Rebrands


... the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs,” according to a company release. The campaign comes with a new visual identity; TV, digital ...

View Story

More results..

Exact matches only Search in title Search in content Search in comments Search in excerpt Filter by Custom Post Type Content from { "homeurl": "http://rismedia.com/", "resultstype": "vertical", "resultsposition": "hover", "itemscount": 4, "imagewidth": 70, "imageheight": 70, "resultitemheight": "auto", "showauthor": 0, "showdate": 1, "showdescription": 1, "charcount": 3, "noresultstext": "No results!", "didyoumeantext": "Did you mean:", "defaultImage": "http://rismedia.com/wp-content/plugins/ajax-search-pro/img/default.jpg", "highlight": 0, "highlightwholewords": 1, "openToBlank": 1, "scrollToResults": 0, "resultareaclickable": 1, "autocomplete": { "enabled": 1, "googleOnly": 1, "lang": "en", "mobile": 1 }, "triggerontype": 1, "triggeronclick": 1, "triggeronreturn": 1, "triggerOnFacetChange": 1, "trigger": { "delay": 300, "autocomplete_delay": 310 }, "overridewpdefault": 0, "override_method": "post", "redirectonclick": 0, "redirectClickTo": "results_page", "redirect_on_enter": 0, "redirectEnterTo": "results_page", "redirect_url": "?s={phrase}", "settingsimagepos": "left", "settingsVisible": 0, "hresulthidedesc": "0", "prescontainerheight": "400px", "pshowsubtitle": "0", "pshowdesc": "1", "closeOnDocClick": 1, "iifNoImage": "description", "iiRows": 2, "iiGutter": 5, "iitemsWidth": 200, "iitemsHeight": 200, "iishowOverlay": 1, "iiblurOverlay": 1, "iihideContent": 1, "loaderLocation": "auto", "analytics": 0, "analyticsString": "", "show_more": { "url": "?s={phrase}", "action": "ajax" }, "mobile": { "trigger_on_type": 1, "trigger_on_click": 1, "hide_keyboard": 0 }, "compact": { "enabled": 1, "width": "300px", "closeOnMagnifier": 1, "closeOnDocument": 0, "position": "fixed", "overlay": 0 }, "animations": { "pc": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "fadeInDown" }, "mob": { "settings": { "anim" : "fadedrop", "dur" : 300 }, "results" : { "anim" : "fadedrop", "dur" : 300 }, "items" : "voidanim" } }, "autop": { "state": "disabled", "phrase": "", "count": 100 } } Home News Buying/Selling Consumer Luxury National Spotlights Best Practices Agent Broker Coaching Lead Gen Teams Marketing Agent Best Practices Branding Broker Niche Technology Agent Apps/Gadgets Best Practices Broker Innovation Social Media Business Insights Content Generation Marketing Trends Advice Buying/Selling For Your Clients Home Improvement How-To Lifestyle Events RISMedia’s Real Estate Newsmakers Reception & Dinner RISMedia CEO Exchange RISMedia’s 22nd Annual Power Broker Forum, Reception & Dinner Subscribe Realtor® Courses Shop   Select Page Century 21 Real Estate Rebrands Share This Post Now! Debuts Fresh Logo, ESPN Media Partnership  Century 21 Real Estate has debuted a rebrand, “developed around the disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs,” according to a company release

The campaign comes with a new visual identity; TV, digital, social and print components; and an integrated cross-channel media partnership with ESPN. “This is just the beginning of the bold ambitions we have for challenging existing conventions in real estate relationships and to progress the industry in ways that favor the consumer, yet directly help our agents and brokers break through the clutter and noise and win in the markets they operate in,” says Cara Whitley, CMO, Century 21 Real Estate

“Our rebranding campaign is more than a logo; it is recognizing that every broker and affiliated agent has their own way of doing things that work for them, and providing a clean and clear stage for their individual personalities and unique stories to be told.” Content Square 1. As part of the brand campaign, Century 21 introduced a new logo, featuring a refreshed color palette that stays true to its gold and black scheme while also embracing new graphics

By eliminating the complexity and dated iconography, the new identity gives CENTURY 21 System members a clear stage for their unique personalities and styles to shine through, while still providing a simple and timeless “gold standard” seal of approval

Additionally, the new logo enables the brand to project a modern view that makes it relevant to consumers buying other properties, such as apartments or commercial spaces. The brand introduced the new campaign with a 30-second TV spot, “Don’t Settle for Average (Unless You’re In The Market For It).” The creative profiles a facetious young boy boasting about the characteristics of his home, only for viewers to find out it’s not in fact his, because his family was never shown the place

The spot positions the CENTURY 21 brand as a solution for the 70 percent of homeowners who settle for the first real estate agent they find. The spot is airing as part of a media partnership with ESPN that aims to build the association between the CENTURY 21 brand and its relentless pursuit of excellence, while also tapping into the passion that consumers and agents share for sports

As part of the cross-platform partnership, the CENTURY 21 brand will be sponsoring “relentless moments” in sports, creating “live commercials” featuring ESPN fixture Kenny Mayne alongside CENTURY 21 System members, and executing digital content integrations that will be distributed across ESPN social platforms

Content Square 2. For more information, please visit www.century21.com.  For the latest real estate news and trends, bookmark RISMedia.com. Facebook Comments Content Square 3. Spend A Lot of Time in Your Car? For every 1,000 miles driven, $500 in tax deductions can be produced, but the IRS needs documentation of all business and personal trips

The QuickBooks Self-Employed automatic mileage tracker can help. Learn More Prime Square Trending Why You Really Don’t Have Enough Time3 Tips to Boost Diversity and Inclusion in the WorkplaceFamily Teams: The New Succession Planning Model?What Not to Say to Your LeadsFed: Rates Increased for Second Time This YearGen Z Lives on These Platforms—Do You?Creating Leverage Through Teamwork Bottom Leader Board goes here. About Team Contact Email Whitelist Media Kit 2018 Power Broker Report Our Magazine Terms & Policies
United® Real Estate Chicago Celebrates 1-Year Anniversary with a Milestone of 100 Agents
  • IStar reports $292.3 million 2Q loss on bad loans (AP via Yahoo! Finance)
  • Total Mortgage Services Names Lisa Schreiber Head of Wholesale Lending
  • Estate agent faces charges over dealings with three properties
  • Latvia Mortgage Proposal Isn’t Linked to Lats, Government Says (Bloomberg)
  • Sooke potholes mortgage up in smoke (CHEK News)
  • Kuwait Finance inks US real estate JV (AME Info)
  • Agent Collects Commission in Cryptocurrency
  • Connecticut real estate agent arrested for allegedly abusing access to rob homes
  • Potential brokers advised: Join now
  • How To Vet A Real Estate Agent: 10 Questions To Ask Before Hiring
  • Zephyr Real Estates Meyer Offers Real Estate Support Services for Seniors (Marketwire via Yahoo! Finance)
  • Wells Fargo CEO: I Have Been Upside Down On a Mortgage
  • Mortgage fraud bills sent to Schwarzenegger (The Sacramento Bee)
  • Wis. real estate broker cleared in John Doe probe
  • Zillow Announces zPro for Real Estate Brokers
  • WeWork eyes corporate clients with new broker program
  • CU launches -- and wins -- first real estate case competition (Cornell News Service)
  • Homebuyers Spooked by Stock Volatility
  • The Realities of Real Estate: What buyers say they want from an agent