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Dear real estate agents: Heres the difference between relationships and leads


Something funny has been happening around the office, and maybe you’ve noticed it at your office as well. We’ll get a call from an agent who says his or her client is only available to see a listing at a certain time — say, 11:00 a.m the next day.

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Something funny has been happening around the office, and maybe you’ve noticed it at your office as well

We’ll get a call from an agent who says his or her client is only available to see a listing at a certain time — say, 11:00 a.m the next day

A few minutes go by, and we get the same call from another agent whose client also wants to see the property at 11:00 a.m., and guess what — they aren’t available at any other time

Maybe you already know where I’m going with this … Article image credited to Joshua Ness on Unsplash Email Sharing: Share on social: Share witha quick email: Share via email From: To: Subject: Interesting article: Body: I found this article and thought you... You successfully shared the article. Close TRENDING ‘Disenchanted, shocked’ agents leave Pacific Union after Compass acquisition by Patrick Kearns | Dec 6 Police arrest man in death of real estate sales rep at model home by Veronika Bondarenko | Dec 7 Placester makes mass layoffs, reinstates original CEO by Jim Dalrymple II | Dec 6 Sponsored Content 4 ideas from luxury retail to inspire your next open house by Sotheby's International Realty Affiliates LLC Not another holiday card: 5 fun ways to market this season by Martin Orefice | Dec 9 Sales rep found dead outside model home, foul play suspected by Veronika Bondarenko | Dec 6 EXp Realty taps Keller Williams Realty vet to lead US growth by Teke Wiggin | Dec 7 Show Comments Hide Comments Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up Success! Thank you for subscribing to Morning Headlines. Subscribe to Inman Select Access to all Inman content, discounted Connect tickets, exclusive videos and more Subscribe Today > Read Next After halting new logo rollout, where does NAR go from here? by Patrick Kearns | Apr 12 Agentology raises $12 million for lead referrals app by Emma Hinchliffe | Apr 18 Spring Forward: Ashley Houseman: “Conversations lead to Contracts" by Matthew Shadbolt | Apr 17 Opinion As homebuyer, Zillow delivers the ultimate lead by Mike DelPrete | Apr 16 More In Agent 5 signs your buyers will score big in a tight market by Jesse Shafer AND Greg McHale | Dec 10 5 content marketing options for your growing business by Pauline Farris | Dec 10 The powerful listing tools you need to ace out the competition by Bernice Ross | Dec 10 Sponsored Content Want success in real estate? Become ferociously intentional about THIS one thing by Tom Ferry Back to top Inman About Contact Support Advertise Sponsor Connect Careers Code of Conduct Privacy Terms of Use Products Select The Wrap Essential Guides Connect Video Inman Pro Community Facebook Groups Coast to Coast Agent to Agent Broker to Broker Vendor to Vendor Contributor submissions Image submissions Awards Inman 101 Inman Innovators Inman Influencers