Topic: Is your home (and family) truly market-ready?


offrsreviews    -- 01-18-2018 @ 9:32 AM
  So here's an article we put out and thought we'd
share. A realistic conversation that can prep your
on the fence clients can help assure that your brand
trust is maintained for the long-haul. It's one
thing to say that a home is market-ready... but what
about your family?



More than just a pretty face

If you're thinking of selling your home, then the
first thing you need to do is ask yourself whether
your home (and your family) are really ready to
list. That’s right. Both need to be “market-ready”
before-hand. The good news is that there's an entire
profession dedicated to helping you prepare for the
process... your friendly neighborhood real estate
agent.

What, you thought they were just there to show
houses and help with contracts? That's okay, it's a
common misunderstanding. While no one is more
qualified than your agent to help you understand
where your home sits in the market or how to
maximize your ultimate ROI, we'll walk through some
pre-listing pointers. Hopefully, these will come in
handy when you do reach out to an agent to explore
selling.



So what is market-ready?

It's good to keep in mind that some things in real
estate are subjective (like your home's beauty),
while other things are very specifically-defined
(like legal and contractual terms). While "market-
ready” is a loose phrase often referring to a home
that is about to be listed for sale, it is generally
understood that a market-ready home has met a basic,
professional standard of readiness for the market.

Of course, there is another assumption that comes
with this - one that you and/or your family will
need to consider long before you begin the process
of listing. You need to decide if you and your
family are market-ready. That is... are you fully
prepared to go through the process of selling your
home? No, we're not trying to frighten you out of
the process - quite the opposite, in fact. Instead,
we're hoping that these steps will help ready you
for the best possible home-selling
experience.



Are you market-ready?

Selling your home is a process that assumes certain
things will be managed on your end (with or without
an agent). So, you'll need to be ready to take on
the extra work without excessive stress. Like a
wedding (or even winning the lottery), some stress
can be a good thing and even an exciting life-change
for the whole family. So here are a few
considerations to help prepare you for this
adventure ahead...


  • Are you ready to move? You should
    make the decision to sell your home very
    thoughtfully. Consider the reasons why you want to
    sell. Are you selling because you need more space or
    a different layout? Are you selling because you
    think it would be a wise financial decision (given
    recent market trends)? If no one in your family is
    optimistic about selling, you probably need to
    reconsider your decision - this will be a team
    effort.



  • Are you ready to make a new home purchase?
    Have you decided where you want to move and
    have you done the research to identify neighborhoods
    and home types you’d be interested in? If not, take
    the time to plan for a place to land when your home
    sells. Having your dream home laid out in advance
    will help your agent from the starting gate!



  • Are you ready to make your home market-
    ready?
    You’ll see more information on this topic
    below. For now, make sure that you have the energy
    and commitment to prepare your home for a profitable
    sale. This commitment may involve some long hours in
    the evenings or even some financially-backed touch-
    ups to your home and property.



  • Are you ready to treat your home as a
    product?
    When you sell your home, you'll need to
    start thinking about it as a product. You’ll need to
    compete with comparable homes in the neighborhood
    and on the market, which may require doing things
    that you wouldn’t otherwise do. For example, you'll
    likely need to repaint those purple living room
    walls or prepare your kids to remove those epic band
    posters.



  • Are you ready to set a realistic price?
    Homes that are priced right when they’re first
    listed tend to sell for more than homes that are
    overpriced and sit idle on the market before
    ultimately dropping in price. Don’t use the price of
    your home to test the market. Select a trustworthy
    real estate agent and take their advice in terms of
    pricing at market value in order to be competitive
    with similar homes in your area.




Are you ready for some stress during the selling
process?


You’ll need to keep the house clean, set realistic
showing timeframes and be prepared to lock up your
pets and leave the house when buyers are coming.
Setting aside some funds to take the family out at
last-minute notice can ease some of this stress...
now it's less of a 15-minute vacate warning and more
of a spontaneous pizza night!

So all of the above is most important to you and
your family. But let's talk about your agent and the
buyer's experience because ultimately, you're
helping your agent tell a story to your prospective
home buyers. Here are a few things that you can do
to help ensure that your home sells for the highest
price the market will bear...


  • Deep clean. Do a deep cleaning of
    every part of the house and keep it clean until the
    closing. It's recommended that you find a cleaning
    service to take care of the first deep-clean inside
    as well as a few of the external heavy-lifting items
    like a good pool-cleaning (if you're not up to the
    task yourself). Plan on having your home on the
    market for a few months and doing a weekly or semi-
    weekly scrub to present your home in the best light!



  • Declutter. Pack non-essential items.
    Plastic bins are your friends. Pick up 10 of these
    and distribute amongst the household. Give your kids
    (if you've got 'em) a one-time pass to shove
    miscellaneous possessions in there and out of site.
    Then, neatly mark them and store them in the garage
    (ideally offsite in a storage unit if possible).



  • De-personalize. Remove items that make
    the home look like yours alone, such as family
    portraits, collectible displays, and so on. There is
    a school of thought that says you're telling a story
    of a home that has been lived in, but more than two
    photos of someone else's family can make a
    walkthrough somewhat creepy and distract visitors
    from imagining their story in your house.



  • Do repairs or updates as needed. Update
    landscaping, apply fresh paint in neutral colors,
    pressure wash the areas that need deep cleaning,
    replace worn carpeting, fix scratched floors, fix
    any plumbing issues, and so forth. Yup, we did
    mention that there was work ahead. Don't worry, just
    take it one step at a time. Create a list of 10 big
    items that have to happen in the next 2 weeks. Have
    the kids work on the daily items (dishwasher, basic
    clean-up, etc.), then you and your partner work on
    one big item per night with a night off here and
    there.



  • Organize. Clean out closets and
    pantries to avoid the perception that the house
    lacks sufficient storage. Less is more. Pack any
    items that don’t fit, have a dinner party with
    friends to use up extra food or better yet, donate
    it to your local food bank! Stage your dishes to the
    bare minimum... no, you don't need the circus show
    of 37 pans falling out of the cabinets when the open
    house kicks into full gear.



  • Stage the house. Get ideas from your
    real estate agent or hire a professional stager.
    Remember, youre goal is not to update the story of
    you, rather to create enough blank space on your
    home's canvas so that the parade of home buyers
    about to come through can begin working on their own
    dreams.



As mentioned, selling a home can be the start of an
exciting new chapter in your life, or it can drive
your family batty. To ensure that you and your
family fall into the first category, make sure both
you and your home are market-ready!


offrs.com reviews best practices and insights for
real estate professionals. If you are interested in
this article, consider checking out THE BUZZ, our
daily repository of real estate-centric insights,
blog postings, statistics, infographics, memes and
much more: www.offrs.net

This message was edited by offrsreviews on 1-18-18 @ 9:36 AM


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