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Top 3 Marketing Mistakes Real Estate Agents Make - Real Estate Marketing Ideas

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Add a New Post Matthew
Get Messages 07-07-2014 @ 12:51 PM                          
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As a REALTOR®, you have to wear a lot of hats. You may have not received much training in marketing even though it’s a key component of your job. But hopefully this blog post and others on the IXACT Contact Real Estate Contact Management Blog will help you improve and master effective real estate marketing.

Here are three real estate email marketing mistakes agents often make:

1. Sending generic real estate marketing emails

The “Dear Valued Client” approach and emails with no salutation at all or just “Hello” have spammy, batch and blast email written all over them. Who wants to read an email from a Realtor that’s clear it wasn’t written just for them, but sent to potentially thousands of people at the same time?

So, here’s what you need to do: use a real estate CRM like IXACT Contact, which automatically personalizes each salutation. And use the system to add in custom mail merge fields within the body of the email, which adds another layer of that personal touch.

And do you think that one marketing email will be valuable to everyone in your database? Or even half your database? If you answered “Yes,” you may want to think again. Your communications need to be tailored to the different types of people whom you’re sending them to for them to be effective.

So use your Realtor CRM to put your contacts into various groups, such as an A-List client group, former colleague group, open house group, hot prospects group, church group, and so on. Then, send out different emails to the different groups. And if you have some kind of shared experience with the group members, be sure to highlight that in the email.

Go to http://blog.ixactcontact.com/top-3-marketing-mistakes-real-estate-agents-make to read more.

Add a New Post robertchristian40
Get Messages 07-18-2014 @ 5:27 AM                          
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Thanks a lot, for sharing such good information about
marketing mistakes done by Real estate agent.

Add a New Post simonboylan
Get Messages 07-31-2014 @ 3:33 AM                          
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Thanks for sharing this useful information.


http://www.thewadhwagroup.com/

Add a New Post andersondsilva
Get Messages 09-02-2014 @ 3:50 AM                          
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Hey Matthew, Thanks for sharing this valuable info about common mistakes of real estate market.

Add a New Post theviewabudhabi
Get Messages 12-05-2016 @ 6:16 AM                          
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Yes, for the email campaign, i m not happy either with real estate agent tactics. I have worked in one real estate company that used to do email marketing campaigns but certainly not in a right way, they were mixing the contacts of each other and this way one email goes multiple times to one client which is professionally not digestible. Right?

Thanks
The View Abu Dhabi
http://theviewabudhabi.com

Add a New Post MiloHenery
Get Messages 12-23-2016 @ 3:00 AM                          
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Hi Matthew, Thanks for sharing this valuable infomation about common mistakes of real estate market.

Add a New Post LauraHoward
Get Messages 03-14-2017 @ 1:06 AM                          
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Your post will help a lot of agents.

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