Joined: Jan 2018
So here's an article we put out and thought we'd
share. A realistic conversation that can prep your
on the fence clients can help assure that your brand
trust is maintained for the long-haul. It's one
thing to say that a home is market-ready... but what
about your family?
More than just a pretty face
If you're thinking of selling your home, then the
first thing you need to do is ask yourself whether
your home (and your family) are really ready to
list. That’s right. Both need to be “market-ready”
before-hand. The good news is that there's an entire
profession dedicated to helping you prepare for the
process... your friendly neighborhood real estate
What, you thought they were just there to show
houses and help with contracts? That's okay, it's a
common misunderstanding. While no one is more
qualified than your agent to help you understand
where your home sits in the market or how to
maximize your ultimate ROI, we'll walk through some
pre-listing pointers. Hopefully, these will come in
handy when you do reach out to an agent to explore
So what is market-ready?
It's good to keep in mind that some things in real
estate are subjective (like your home's beauty),
while other things are very specifically-defined
(like legal and contractual terms). While "market-
ready” is a loose phrase often referring to a home
that is about to be listed for sale, it is generally
understood that a market-ready home has met a basic,
professional standard of readiness for the market.
Of course, there is another assumption that comes
with this - one that you and/or your family will
need to consider long before you begin the process
of listing. You need to decide if you and your
family are market-ready. That is... are you fully
prepared to go through the process of selling your
home? No, we're not trying to frighten you out of
the process - quite the opposite, in fact. Instead,
we're hoping that these steps will help ready you
for the best possible home-selling
Are you market-ready?
Selling your home is a process that assumes certain
things will be managed on your end (with or without
an agent). So, you'll need to be ready to take on
the extra work without excessive stress. Like a
wedding (or even winning the lottery), some stress
can be a good thing and even an exciting life-change
for the whole family. So here are a few
considerations to help prepare you for this
- Are you ready to move? You should
make the decision to sell your home very
thoughtfully. Consider the reasons why you want to
sell. Are you selling because you need more space or
a different layout? Are you selling because you
think it would be a wise financial decision (given
recent market trends)? If no one in your family is
optimistic about selling, you probably need to
reconsider your decision - this will be a team
- Are you ready to make a new home purchase?
Have you decided where you want to move and
have you done the research to identify neighborhoods
and home types you’d be interested in? If not, take
the time to plan for a place to land when your home
sells. Having your dream home laid out in advance
will help your agent from the starting gate!
- Are you ready to make your home market-
ready? You’ll see more information on this topic
below. For now, make sure that you have the energy
and commitment to prepare your home for a profitable
sale. This commitment may involve some long hours in
the evenings or even some financially-backed touch-
ups to your home and property.
- Are you ready to treat your home as a
product? When you sell your home, you'll need to
start thinking about it as a product. You’ll need to
compete with comparable homes in the neighborhood
and on the market, which may require doing things
that you wouldn’t otherwise do. For example, you'll
likely need to repaint those purple living room
walls or prepare your kids to remove those epic band
- Are you ready to set a realistic price?
Homes that are priced right when they’re first
listed tend to sell for more than homes that are
overpriced and sit idle on the market before
ultimately dropping in price. Don’t use the price of
your home to test the market. Select a trustworthy
real estate agent and take their advice in terms of
pricing at market value in order to be competitive
with similar homes in your area.
Are you ready for some stress during the selling
You’ll need to keep the house clean, set realistic
showing timeframes and be prepared to lock up your
pets and leave the house when buyers are coming.
Setting aside some funds to take the family out at
last-minute notice can ease some of this stress...
now it's less of a 15-minute vacate warning and more
of a spontaneous pizza night!
So all of the above is most important to you and
your family. But let's talk about your agent and the
buyer's experience because ultimately, you're
helping your agent tell a story to your prospective
home buyers. Here are a few things that you can do
to help ensure that your home sells for the highest
price the market will bear...
- Deep clean. Do a deep cleaning of
every part of the house and keep it clean until the
closing. It's recommended that you find a cleaning
service to take care of the first deep-clean inside
as well as a few of the external heavy-lifting items
like a good pool-cleaning (if you're not up to the
task yourself). Plan on having your home on the
market for a few months and doing a weekly or semi-
weekly scrub to present your home in the best light!
- Declutter. Pack non-essential items.
Plastic bins are your friends. Pick up 10 of these
and distribute amongst the household. Give your kids
(if you've got 'em) a one-time pass to shove
miscellaneous possessions in there and out of site.
Then, neatly mark them and store them in the garage
(ideally offsite in a storage unit if possible).
- De-personalize. Remove items that make
the home look like yours alone, such as family
portraits, collectible displays, and so on. There is
a school of thought that says you're telling a story
of a home that has been lived in, but more than two
photos of someone else's family can make a
walkthrough somewhat creepy and distract visitors
from imagining their story in your house.
- Do repairs or updates as needed. Update
landscaping, apply fresh paint in neutral colors,
pressure wash the areas that need deep cleaning,
replace worn carpeting, fix scratched floors, fix
any plumbing issues, and so forth. Yup, we did
mention that there was work ahead. Don't worry, just
take it one step at a time. Create a list of 10 big
items that have to happen in the next 2 weeks. Have
the kids work on the daily items (dishwasher, basic
clean-up, etc.), then you and your partner work on
one big item per night with a night off here and
- Organize. Clean out closets and
pantries to avoid the perception that the house
lacks sufficient storage. Less is more. Pack any
items that don’t fit, have a dinner party with
friends to use up extra food or better yet, donate
it to your local food bank! Stage your dishes to the
bare minimum... no, you don't need the circus show
of 37 pans falling out of the cabinets when the open
house kicks into full gear.
- Stage the house. Get ideas from your
real estate agent or hire a professional stager.
Remember, youre goal is not to update the story of
you, rather to create enough blank space on your
home's canvas so that the parade of home buyers
about to come through can begin working on their own
As mentioned, selling a home can be the start of an
exciting new chapter in your life, or it can drive
your family batty. To ensure that you and your
family fall into the first category, make sure both
you and your home are market-ready!
offrs.com reviews best practices and insights for
real estate professionals. If you are interested in
this article, consider checking out THE BUZZ, our
daily repository of real estate-centric insights,
blog postings, statistics, infographics, memes and
much more: www.offrs.net
This message was edited by offrsreviews on 1-18-18 @ 9:36 AM