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The Three Ts Of Boston’s Commercial Real Estate Scene

First, GE made a bold move from a suburban Connecticut campus to the Seaport District in Boston, arguably one of the most dynamic real estate submarkets in the U.S. Less than 12 months later, Reebok followed suit, moving 700 employees from Canton to the ...

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When real estate agent Sarah Elles Boggs walks into one of downtown Miami's condo towers for a showing, she pulls out her Android smart phone, "checks in" on a GPS-powered web platform called Foursquare, blasts her whereabouts on Twitter, and leaves behind a location-based "tip" in the virtual world for the next visitorIt's a social media routine that has become natural for Boggs, who has incorporated micro-blogging, Facebook updating and app downloading as core parts of her businessAnd it's working"I did pick up two solid new clients off of Twitter just last month alone who have already closed," Boggs said"And I'm working with a buyer from overseas who connected with me via Facebook." No longer just the hobby of a few tech-savvy agents, social media is being discussed in real estate firm board rooms and at trade group meetings, and companies are tracking their return on investments in various online platformsAs real estate agents look for a leg up in a troubled market, and as more home buyers and sellers make the Internet an integral part of the sales process, tech-savvy real estate agents are finding fresh ways to connect with clients onlineAnecdotal evidence of social media's results has spread among the real estate community, and agents are joining Twitter, launching blogs, sprucing up Facebook pages and vying for virtual "mayorships" in growing numbersAt ONE Sothebys' International Realty, marketing director Brad Nelson has integrated social media as a core component of the company's marketing campaignFor Nelson, it's simply a matter of numbers"If Facebook were a country, it would be the third-largest country in the world," he said"I don't know of a single newspaper, of a single television program, or a single radio program that has that kind of reach." The company has a presence on Facebook, with nearly 1,200 fans and 185 linksONE Sotheby's Facebook page links to the company YouTube channel, Twitter account, website and blogvar adSkipCounter = 0; All of those platforms provide visitors access to the company's agents and online listings of homes for sale and are responsible for a significant portion of website traffic, Nelson saidReal estate agents with a strong command of social media have an avenue to access potential clients, said Beth Butler, who owns real estate consulting firm Big Mouth Consulting, and hosts a weekly chat session for local real estate agents"Now that social media has gone mainstream, it's very important for real estate agents to be engaged in it in some way, shape or form," she said"If not, your competition will be." Jorge Fernandez, a real estate agent with Esslinger-Wooten-Maxwell specializing in the Coral Gables market, has spent much of the past year building up his profile on location-based platform FoursquareAt a number of condo buildings in and around Coral Gables, Fernandez has achieved the position of Foursquare mayor — a post granted to the most active user at a locationEach time a Foursquare user checks in to one of those buildings, Fernandez's image pops up, along with his tips — which are often ads for units he has listed for sale in the buildingThat strategy has helped him connect with clients, he says, and at least two recent sales originated from social mediaMore importantly, Fernandez says, it has helped him build his profile as an active agent in the region. window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-f', container: 'taboola-below-article-thumbnails---archives', placement: 'Below Article Thumbnails - Archives', target_type: 'mix' }); MORE:Can Bosh, Wade break out of their funk?Do nicknames on jerseys go against Heat "sacrifice" mantra?Does Wade retain edge on Stephenson?Do Heat appreciate magnitude of Game 5?Could Heat find value in NBA free agency?Would Heat give Peace a chance? if(navigator.userAgent.indexOf("MSIE") >= 0){ setTimeout(function() { //Fixed IE issue- Ref Bug 17996 var openxframe= frames["openxi-339767"].document;; openxframe.write('if (!window.OX_ads) { OX_ads = []; } OX_ads.push({ "auid" : "339767" });'); window.openxframe.close();; },200); }else{ var openxframe= frames["openxi-339767"].document;; openxframe.write('if (!window.OX_ads) { OX_ads = []; } OX_ads.push({ "auid" : "339767" });'); window.openxframe.close();; } Related ArticlesReal Estate NotesSeptember 27, 1999Real Estate NotesSeptember 13, 1999Real Estate NotesSeptember 20, 1999Real Estate NotesJune 5, 2000Real Estate NotesMarch 20, 2000Find More Stories AboutReal EstateSocial MediaRealtorsTwitterIndex by Keyword|Index by Date|Privacy Policy|

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