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Parade of Homes begins Friday


The Home Builders Association of Greater Knoxville's 2017 Parade of Homes begins Friday and will continue every Friday, Saturday and Sunday through Oct. 22. The three-weekend event showcases the work of East Tennessee home builders and reveals the newest ...


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Big plans for business in 2018?Give yourself the tools to own the new year at Connect SF, July 17-20, 2018 Learn More jQuery('.in-article-cta .btn.cta').on('click', function () { try { analytics.track('click', { category: 'button', label: 'ICSF18 in-article CTA Agent', pageUrl: window.location.href, eventName: eventName, linkUrl: jQuery(this).attr('href'), user_id: (ismUser !== null) ? ismUser.user_id : 'anonymous'}); } catch (ex) { connsole.log('Segment event missfired :: ' + ex.message); } }); Summer is finally here after what seemed like an eternity of cold, but just like the median sale price of a Manhattan condo, temperatures are rising Real estate agents all over the country are faced with the challenge of looking cool, calm and collected, even when feeling like we’re toeing the equatorSo, what should real estate agents wear during the summer? Every market faces unique temperature challenges, and niche sub-markets require an agent’s wardrobe to reflect the type of home being sold or the lifestyle the buyer is pursuing Glenn Phillips of Lake Homes Realty in Alabama said on Inman Coast to Coast, “We focus on lake real estateOur agents can’t represent the ‘lake lifestyle’ in business attire.” Golf shirts, shorts and khakis are common, as are shoes that won’t slip getting on a boat, dock or walking down the waterTo wear a suit looks odd and can even prevent clients from relaxing — as if they underdressed for the meeting. In my own experience, wearing a full suit on the muggy and crowded New York City subway during peak summer heat isn’t a viable option, regardless of the property or client lifestyle! Why thought is the enemy of salesTom Ferry examines the sales skills that matter most READ MORE All things considered, there isn’t a blanket answer to the question of what all real estate agents should wear during the summer, so the key is to be smart with our styling so we can make attractive and professional impressions on our clients — ideally ones that don’t involve sweat stains! Here are some quick tips to stay cool this summer while showing your listings 1Choose color wisely We all know everyone looks great in black, but black is not your summer friend! Black absorbs the most light of any color and creates the most heat, so it’s wise to avoid black clothing on sunny days Similarly, other colors to avoid if you’re trying to stay cool are dark shades of blue, purple and green Lighter is better during summer months, as lighter colors don’t attract the sun as muchTraditional summer colors such as white, camel, beige and light shades of gray, blue and earth tones will help keep your body cool and your summer tolerable! If you have a signature color like Sue Benson (The Pink Lady of Real Estate) of Re/Max Dream in Florida, you can always find a shade that’s appropriate for the seasonBenson’s style dictates a dress that’s fashionable but cool, sleeveless and pink, she said in the Inman contributors Facebook group. If Benson wants to tweak her pink style for summer, she could always switch her punch-colored dresses out for something blush! 2Don’t let your fabric choice weigh you down Loosely woven fabrics like cotton and linen are a summer must! Cotton is one of the most versatile fabrics in the world, but more importantly, it’s one of the most breathable Cotton fibers are hollow, which allows them to absorb sweat and release it quicklyThis not only allows air to pass through the fibers but also keeps the body cooler by drying sweat. Linen is also one of my favorite summer fabric options! It’s incredibly lightweight and a better conductor of heat than cotton, which makes it the most breathable fabric available and an excellent addition to any summer wardrobe 3Remember, a tight fit may not be the right fit Due to the sheer amount of garment types there are to choose from, women in particular have to take fit into consideration For solid daytime professional looks, women could look for day dresses that don’t cling to the body, wide-leg trousers or even a tailored (but still loose) jumpsuit or romper These options will support airflow while keeping the fabric away from the skin, also ensuring clothes don’t cling due to sweat If your outfit or style calls for a tighter fit, look for pieces with eyelets in the designThis will create airflow even when the fabric is against the skin Men have less options when it comes to fit because we tend to look sloppier the looser our clothes getSloppy is a choice; sweaty is not — pick your battlesSorry, guys! 4. Be confident above all else When meeting a client or going on a pitch, confidence is your most important accessory, so wear clothes that make you feel supported and attractive Don’t experiment with your style or make drastic image changes before a big pitch or initial client meeting because it can take weeks to build confidence in a new appearance Although we don’t want to sweat, we also want to avoid tugging at our clothes or feeling unsure about how we lookStick with what you know makes you feel great, at least for the important stuff! Edward Hutchinson of Hutchinson Johnstone Partners Trust in California said in an email, “For me psychologically, my suit is my armorI know when I have it on, I can focus on mentally and verbally engaging, and I’m not thinking about or second guessing what the client thinks of my appearance.” I couldn’t agree moreYour focus should always be on the client’s needs, not what you or your client think about your outfit. However, you can feel confident even when you’re not wearing formal attire Dustin Brohm of Salt Lake City Real Estate is an advocate of the more casual approach to summer agent style“My daily ‘uniform’ is jeans, nice casual shoes and a V-neck T-shirtI don’t own a suit,” he said. If you adhere to my formula of color plus fabric plus fit plus confidence equals summer agent comfort, your wardrobe might become a bit two-dimensional Compromise when you can to create diversity! The only non-negotiable component is confidence. Joshua Juneau a senior real estate specialist at Triplemint in ManhattanFollow him on Twitter or Instagram. Email Joshua Juneau Article image credited to FashionStock.com TRENDING Zillow will begin buying and selling homes using agents by Jotham ?Sederstrom | Apr 12 10 hidden Facebook features all real estate agents should know by Amy Puchaty | Apr 13 Opinion Zillow changes the game again by Brad Inman | Apr 12 5 big fat lies that'll sabotage your real estate career by Sarah Layton | Apr 17 Opinion What if buyer's agents had to negotiate their own commissions? by Bernice Ross | Apr 16 Real estate community reacts to Zillow's entry as an iBuyer by Emma Hinchliffe | Apr 12 Sponsored Content How to solve real estate’s 6 biggest closing challenges by Inman Content Studio | Apr 16 Show Comments Hide Comments Comments Related Articles Crazy Sh*t in Real Estate podcast Episode 10: Clothing optional On her regular rundown of the strange stories that can happen in real estate, Leigh Brown welcomes Canadian real estate agent Tony Iacoviello, who hails (more specifically) from Toronto and has heaps of tales about nudist clients — believe it or not. by Leigh Brown | Mar 1 You can't just throw it all away: Alternatives to trashing junk when moving I enjoyed contributing to Amber Taufen’s article about helping our clients downsizeShe wrote: “It’s harder than ever to get rid of your stuff — and once that lamp, jewelry or antique hutch reaches ‘family heirloom’ or ‘treasured artifact’ status, feelings can get hurt. by Teresa Boardman | Jun 30 5 essential items for your summer prospecting checklist Barbecues, vacations, long days by the pool — summer is upon usBut with all these fun activities, it’s easy to lose sight of your future goalsTo help you get through this year’s scorchers, we’ve put together a simple checklist for making sure you don’t come back from summer vacation with an empty pipeline. by Rachael Hite | Jun 20 Back to top Inman About Contact Support Advertise Sponsor Connect Careers Code of Conduct Privacy Terms of Use Products Select Community Inman Facebook group Agent War Room Broker War Room Vendor Exchange Contributor submissions Image submissions Awards Inman 101 Inman Innovators Inman Influencers

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